Tag Archives: EFL

Sky Bet funds £1m gambling awareness programme for EFL clubs

Sky Bet - Copyright: freedomtumz / 123RF Stock Photo

EPIC Risk Management will deliver a £1 million programme funded by Sky Bet to educate the 72 football league clubs about gambling related harm. The programme, designed for both players and club staff, will be delivered by the independent harm minimisation consultancy as part of the renewed English Football League (EFL) sponsorship for Sky Bet, who serve as the title …

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Simona Pinterova: Taking EnergyBet services into the Lions’ Den

EnergyBet

EnergyBet is the main club sponsor for Leyton Orient FC and the official in stadia betting partner for Championship club Millwall FC. Last month, we spoke to the Malta-based operator, whose affiliate partner scheme landed a prize at the recent SBC Awards, about focusing its Leyton Orient partnership on quality fan interactions. As the football season approaches the busy festive …

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Responsible gambling the focus in new five year Sky Bet and EFL deal

Sky Bet has announced a new five-year headline sponsorship deal with the English Football League (EFL), strengthening its responsible gambling strategy in the process. The deal, which will run until the culmination of the 2023/24 season, will represent a 20% year on year increase from 2019/20 on the current deal. Richard Flint, CEO of Sky Betting and Gaming, said: “We’re …

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Integrity the key as Football DataCo launches new partnerships

The official data rights holder of all the professional football leagues in England and Scotland, Football DataCo has announced an integrity agreement with Genius Sports and Perform Group.   The Genius Sports and Perform partnership marks the first time that two global leaders in sports data and technology have joined forces to protect the integrity of sport. The partnership will enable …

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Sky Sports ramps up live football content with new £600 million EFL contract

UK media has reported that Sky UK has secured a five-year £600 million deal, for the exclusive rights to broadcast English Football League (EFL) matches (Championship, League One, and League Two). Adding new content to its dedicated ‘Sky Sports Football’ channels, the broadcaster details that starting on season 2019/2020 it plans to show up to 183 live EFL syndicated matches. …

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Tempobet nets Preston North End ‘Principal Partner’ sponsorship

European bookmaker Tempobet has increased its coverage within English football announcing that it has become ‘principal partner’ of Preston North End for the upcoming 2017/18 EFL Championship season.  The partnership will see the Tempobet brand feature on the first team’s match shirts, with extensive advertising in place around the club’s Deepdale ground during the season. Tempobet marketing stated that partnering …

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