September 13, 2017
UK media has reported that Sky UK has secured a five-year £600 million deal, for the exclusive rights to broadcast English Football League (EFL) matches (Championship, League One, and League Two). Adding new content to its dedicated ‘Sky Sports Football’ channels, the broadcaster details that starting on season 2019/2020 it plans to show up to 183 live EFL syndicated matches. …
Read More »July 17, 2017
European bookmaker Tempobet has increased its coverage within English football announcing that it has become ‘principal partner’ of Preston North End for the upcoming 2017/18 EFL Championship season. The partnership will see the Tempobet brand feature on the first team’s match shirts, with extensive advertising in place around the club’s Deepdale ground during the season. Tempobet marketing stated that partnering …
Read More »February 22, 2016
Late last year, The Football League and its primary sponsor and partner Sky Bet agreed a new three year title sponsorship deal. Sky Bet has sponsored the League since 2013 and this latest deal will commence in August 2016, running until at least 2019. We caught up with Ed Martin, Head of Sponsorship for Sky Bet, to reflect on the …
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