Tag Archives: EFL

Kindred: Sports sponsorship a ‘peripheral issue’ in context of harm reduction

SBC News Kindred: Sports sponsorship a ‘peripheral issue’ in context of harm reduction

Ahead of the Premier League potentially severing or significantly limiting its ties with betting companies, Kindred’s UK General Manager has highlighted the positive impact such relationships can have.  Writing for Politics Home, Neil Banbury laid out the case that betting partnerships can provide an avenue for promoting responsible gambling, reducing harm due to the ‘unique links’ clubs have to communities.  …

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Premier League clubs to be instructed to ‘voluntarily end’ betting shirt sponsorships

SBC News Premier League clubs to be instructed to 'voluntarily end' betting shirt sponsorships

The conclusion of the English football season has seen speculation mount as to how the UK government will proceed to reform football’s relationship with gambling.  This weekend, BBC Sport reported that the government was in discussions with the Premier League to initiate an early end to clubs’ gambling/betting sponsorships.  The ongoing delay of the White Paper on gambling reforms has …

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Big Step clubs call for the government to end football’s relationship with betting   

SBC News Big Step clubs call for the government to end football’s relationship with betting   

UK Gambling reform campaign The Big Step has submitted a joint-letter signed by the directors and executives of twenty English football clubs to DCMS, demanding that gambling advertising and sponsorship have no presence in football. Comprising English Football League (EFL) and non-league clubs, the group underlined its support for The Big Step’s campaign to “kick gambling out of football” citing …

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Steve Birch: Sky Bet’s EFL partnership ‘most significant’ in world of sport

SBC News Steve Birch: Sky Bet’s EFL partnership ‘most significant’ in world of sport

Sky Bet’s long-term partnership with the English Football League (EFL) has been described as one of the ‘most significant’ in the world of professional sports by the group’s CEO Steve Birch. Writing on the Betting and Gaming Council (BGC) website, he suggested that the deal,  which was first established in 2013, has mostly revolved around advertising with a specific focus …

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VBET names Man City’s Zinchenko as brand ambassador

SBC News VBET names Man City’s Zinchenko as brand ambassador

VBET has added Oleksandr Zinchenko, Manchester City FC and Ukraine National Team midfielder, as one of its official brand ambassadors. The 25-year-old is the youngest captain in Ukraine’s national football team history, and has won the FA Cup and FA Community Shield With Man City and the English title three times and the EFL Cup four times. George Givishvili, VBET …

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Government ‘currently minded’ to approve Premier League rights renewal

SBC News Government ‘currently minded’ to approve Premier League rights renewal

The UK government is reviewing the Premier League’s principal agreements with Sky Sports, BT Sport, Amazon Prime Video and BBC Sport for the £4.5 billion renewal of its existing media rights deal. The three-year extension, which runs from the 2022/23 campaign to the end of the 2024/25 season, requires the government’s approval to be rectified with the Competition Act 1998 …

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Shirt sponsorship ban most likely outcome of 2021 Gambling Review  

SBC News Shirt sponsorship ban most likely outcome of 2021 Gambling Review  

The Daily Telegraph has reported this morning that PM Boris Johnson will likely support a ban on gambling industry shirt sponsorships across football.  Citing sources ‘close to Downing Street’, the Telegraph stated that Johnson’s senior cabinet are determined to press ahead with drastic reforms to the UK gambling sector. A ban on shirt sponsorships by gambling brands has been pitched …

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July to August 2020 in Review: Betting beats the gloom as new horizons emerge

betting

As betting began to emerge from the difficulties of March and April, the future started to look slightly brighter as the industry began to assess its new options for a post-COVID environment. SBC – Betting emerges from the COVID storm … July saw no respite from politics which continued to dominate gambling’s agenda, as the UK government stalled on its …

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CAT takes lead judiciary of UK football data rights dispute

SBC News CAT takes lead judiciary of UK football data rights dispute

The Competition Appeal Tribunal (CAT), UK law’s main court for business and economic disputes, has ruled that it will act as the lead judiciary in the data rights and competition infringement claim made by Sportradar against Betgenius and Football DataCo (FDC). As judiciary, the Tribunal has dismissed the applications made by Football DataCo and Betgenius to transfer Sportradar’s ‘competition claim’ …

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