SBC News Voice of the Sports Betting Industry
Mr Vegas has been named the official back-of-shirt and casino partner of West Bromwich Albion.
The deal covers the 2023/24 season, with the Malta-based operator first appearing on the EFL Championship team’s shirts last Saturday against Middlesbrough at home.
Ulle Skottling, Deputy CEO of Mr Vegas, commented: “We are delighted to showcase our product, which boasts the largest number of games available in the UK, in one of the most popular football leagues in the world.
“By partnering with Albion, we are working with a team who have aspirations of playing in the Premier League again and I hope we can go on an unforgettable journey together.”
Launched in 2017, Mr Vegas is operated by igaming company Videoslots. As well as a licence from the Malta Gaming Authority (MGA), the operator is also regulated by the UK Gambling Commission (UKGC).
“Mr Vegas is a new and exciting brand, and we are delighted they have chosen to sponsor the club,” added Albion Head of Commercial, Tomasz Chadwick.
“They are an ambitious company, and we very much look forward to a positive partnership which I am sure will be beneficial to both parties.
“It is incredibly important we continue to source new partnership agreements that provide the club with a strong commercial foundation, but we keep in mind any marketing activity we undertake for betting firms will be aligned with our stance of promoting responsible gambling.”
Last month, West Brom also announced sports betting firm Spreadex as a partner for the 2022/23 season. The company also agreed to help support charities within the club’s local community, with a variety of initiatives throughout the season.
Mark Miles, Albion’s Managing Director, said at the time: “We also understand how important it is to promote responsible gambling and we’re happy that our new partner shares this value.
“In addition, we’ll be working hard to ensure our supporters benefit from this relationship through the release of unique content and special prizes to be won throughout the season.”
The team currently sits in seventh place in the Championship table with seven points after recording two wins, a draw and one defeat across the four league games played thus far.
