Tag Archives: EasySwipe

ESA Gaming: the dawn of non-traditional content

ESA Gaming: The dawn of non-traditional content

Thomas Smallwood, Marketing Manager at ESA Gaming, takes a look at why breaking with tradition can push the betting and gaming industry to truly innovate and ultimately create a more exciting player experience. Innovation, innovation, innovation. This word is a constant mantra in our industry, repeated by both operators, suppliers, and even the most avid players. Whether it’s a wild …

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ESA Gaming: Mining success with sports-themed games for the FIFA World Cup

ESA Gaming: Mining success with sports-themed games for the FIFA World Cup

ESA Gaming recently released football-themed Goal Mine World Edition, launched just weeks before the highly anticipated 2022 FIFA World Cup in Qatar kicks off.  SBC News spoke to the supplier’s Head of Marketing, Thomas Smallwood, about developing tailored content with a specific audience in mind and how to ensure sports-themed games stay relevant even after major tournaments. SBC: Do sports-themed …

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ESA prepares EasySwipe series for World Cup wagering

World Cup

In preparation for the World Cup, which takes place in less than two months’ time, ESA Gaming has moved to strengthen its ‘non-traditional’ football-themed Goal Mine offering.  ESA has launched the Goal Mine World Edition, featuring higher TRP at 96%, whilst players are able to select their national team colours  The multiplier increases as play progresses, building towards a goal …

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ESA Gaming secures Greek rollout with Betshop

SBC News ESA Gaming secures Greek rollout with Betshop

Moving forward with international delivery of its EasySwipe sportsbook-casino cross-sell product, ESA Gaming has signed an agreement with Betshop. The partnership has enabled ESA to secure a foothold in the Greek market, distributing its EasySwipe portfolio such as Goal Mine, Basketball Mine and Joker Poker to the sportsbook and igaming operator.  EasySwipe functions as a cross-selling platform between sports betting …

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ESA Gaming bolsters offering with EasyBoost promo tool launch

SBC News ESA Gaming bolsters offering with EasyBoost promo tool launch

ESA Gaming has announced a new addition to its product portfolio, releasing the EasyBoost set of promotional tools. Sitting alongside its EasySwipe games portfolio – currently leveraged by a range of firms including BetConstruct – EasyBoost has been designed to boost engagement and player loyalty.  Consisting of Tournament and Money Drop features, ESA aims to offer its partners the ability …

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ESA Gaming: Basketball Mine offers new cross-sell opportunities for sportsbooks

SBC News ESA Gaming: Basketball Mine offers new cross-sell opportunities for sportsbooks

ESA Gaming has expanded its EasySwipe product portfolio to include its new release, Basketball Mine.  Basketball Mine is ESA Gaming’s seventh EasySwipe game and joins Goal Mine, FruitStaxx and Egyptian Reels, in addition to more ‘classic’ titles such as BlackJack and European Roulette. The instant win game lets players put their basketball skills to the test “as they bounce onto …

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ESA Gaming: Banking on Portugal

SBC News ESA Gaming: Banking on Portugal

ESA Gaming, developer of mobile games that enable cross-selling opportunities for sportsbooks, recently announced its market entry into Portugal following a deal with local operator Casino Portugal.  SBC sat down with Maria Luisa Malfasi (pictured below), Business Development Manager at ESA Gaming, to talk about the potential of the Portuguese market and the company’s future growth plans.     SBC: You recently …

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ESA Gaming debuts EasySwipe portfolio in Portugal

ESA Gaming debuts EasySwipe portfolio in Portugal

ESA Gaming has entered the Portuguese market after agreeing to provide its EasySwipe titles to Casino Portugal. Through the new partnership, Casino Portugal customers will be able to play ESA’s EasySwipe games including Fruit Staxx – with further releases in the pipeline for later this year. Zorica Smallwood, Director at ESA Gaming, said: “Entering new markets is a key focus …

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BetConstruct to incorporate ESA Gaming’s EasySwipe

SBC News BetConstruct to incorporate ESA Gaming's EasySwipe

BetConstruct has struck a partnership with ESA Gaming, incorporating the games provider’s EasySwipe portfolio to its aggregation platform. All operators partnered with the online and land-based casino solutions provider will gain access to ESA Gaming’s expanding portfolio of lightweight mobile titles that have found success in creating brand loyalty and generating revenue for sportsbook platforms. ESA’s swipe-in titles offer bettors …

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ESA Gaming makes Malta entry following MGA approval

ESA Gaming makes Malta entry following MGA approval

ESA Gaming has continued its expansion into regulated gambling markets after securing a supplier licence from the Malta Gaming Authority (MGA). The MGA licence will allow the supplier to distribute its collection of mobile gaming products, including the EasySwipe portfolio, to a range of new partners. “The accreditation of our products by the MGA marks a very exciting step for …

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