World Cup

ESA prepares EasySwipe series for World Cup wagering

In preparation for the World Cup, which takes place in less than two months’ time, ESA Gaming has moved to strengthen its ‘non-traditional’ football-themed Goal Mine offering. 

ESA has launched the Goal Mine World Edition, featuring higher TRP at 96%, whilst players are able to select their national team colours 

The multiplier increases as play progresses, building towards a goal scoring bonus round where players can score up to x18 the bet if they hit the net. 

Thomas Smallwood, Head of Marketing at ESA Gaming, said: “We are delighted to launch Goal Mine World Edition to the market at what is the ideal time as one of the world’s biggest sporting events is about to kick-off. 

“As the football frenzy begins, players are really going to enjoy the global theme, the interactive elements and the higher RTP in this all-round thrilling sport-themed game.”

The updated version of Goal Mine will sit alongside ESA’s EasySwipe portfolio, which has been developed with a ‘mobile-first approach’ for easy integration by sportsbooks. 

The ultimate objective of the EasySwipe suite is to generate cross-sell opportunities. Other titles in the portfolio include Basketball Mine, Fruitz&Spinz, Egyptian Reels and European Roulette and Blackjack.

Launch of Goal Mine World Edition follows two major developments this month for ESA and the firm’s EasySwipe products, having secured launches in Greece and Italy via deals with Betshop and Sisal.

Smallwood added: “Over the next few months, we will be adding more high-quality titles to our EasySwipe portfolio, leading the way in offering non-traditional content that helps sportsbooks keep their players entertained, especially during downtime in major tournaments such as the World Cup.”

Making an appearance at Betting on Sports Europe earlier this summer, Smallwood highlighted cross-sell opportunities during the upcoming World Cup, providing a breakdown of the EasySwipe portfolio. 

Watch the full interview HERE

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