SBC News Voice of the Sports Betting Industry
ESA Gaming has entered the Portuguese market after agreeing to provide its EasySwipe titles to Casino Portugal.
Through the new partnership, Casino Portugal customers will be able to play ESA’s EasySwipe games including Fruit Staxx – with further releases in the pipeline for later this year.
Zorica Smallwood, Director at ESA Gaming, said: “Entering new markets is a key focus for us this year as we look to further expand the reach of our products. Portugal is a market of great potential and we are excited to make inroads into the country together with Casino Portugal, a leading and highly regarded local operator.
“We look forward to introducing our EasySwipe portfolio for the first time to their customers.”
The deal marks ESA’s first move into the Portuguese market following a certification process that will allow for further deals in the country.
ESA believes that the launch of its EasySwipe portfolio in Portugal will help bring something ‘unique to a crowded marketplace’, allowing sportsbooks to ‘offer players the best quality casino games without disrupting the sports betting portfolio’.
Online gaming revenue in Portugal increased by 58% during the fourth quarter of 2020 with online slots accounting for 71% of gameplay. 15 operators have licences to offer both online gaming and sports betting in the country.
António Laranjo, Co-CEO at Casino Portugal, added: “Through this partnership with ESA Gaming we will be able to add a new layer of content to our existing offering. EasySwipe games will be a great addition to our casino portfolio and we are thrilled to be the first operator in the country to offer their titles to our growing customer base.”
