SBC News Voice of the Sports Betting Industry
Pronet Gaming has strengthened its games portfolio after agreeing to integrate ESA Gaming’s EasySwipe portfolio.
EasySwipe is a lightweight HTML5 mobile-first library of games which allows players to swipe between playing classic casino games and placing bets on their favourite sports.
As part of the integration, Pronet Gaming’s partners will benefit from slots such as Fruit Staxx and table games including roulette and blackjack. The agreement will also include the integration of the football-themed instant win game Goal Mine.
Bobby Longhurst, Pronet Gaming CCO, said: “A new wave of players have enjoyed casino games following the suspension of live sport, and with many leagues and tournaments anticipated to make a return in the near future, cross-selling will become crucial.
“It’s for that reason we are delighted to have agreed a deal to integrate ESA Gaming’s EasySwipe portfolio, allowing players to enjoy both sports betting and casino experiences at the swipe of a finger.”
Alessandro Sposito, Sales Manager at ESA Gaming, added: “We are very excited that Pronet Gaming is launching our EasySwipe games and are among the first to bring this game-changing product to operators.
“Our products offer instant cross-selling and added revenue opportunities to sportsbooks which is sure to appeal to Pronet Gaming’s partners during a crucial time for the industry.”
