Tag Archives: data

Bayes Esports: why the sector can’t survive without a data strategy

SBC News Bayes Esports: why the sector can’t survive without a data strategy

Amir Mirzaee, Chief Commercial Officer and Managing Director of Bayes Esports, assesses the numerous advantages that are born from utilising the correct data, as well as what plus points these can bring to both operators and players. Esports has become ubiquitous in the context of the next generation of sports and gaming enthusiasts alike. But, what role exactly does esports …

Read More »

Sportradar to distribute betting and media data for US Soccer

SBC News Sportradar to distribute betting and media data for US Soccer

Sportradar has been named the latest partner of US Soccer in the aim of enhancing the federation’s data and content. In detail, the long-term deal – covering both US and international markets – gives the sports technology company exclusive rights to collect, licence and distribute the sport’s official betting and media data. Meanwhile, Sportradar has also won the exclusive distribution …

Read More »

Genius Sports to continue powering ‘immersive experiences’ for NFL fans

SBC News Genius Sports to continue powering ‘immersive experiences’ for NFL fans

Genius Sports has announced that it is extending its partnership with the NFL, holding the title of the league’s exclusive data rights holder until the end of the 2027/28 season.  The extension means that the UK data and technology company will continue to distribute real-time, official stats of the sport to betting operators globally. Furthermore, it will also be able …

Read More »

LSports – The Data Revolution: Adapt or Fade Away in the Sports Betting Industry

SBC News LSports - The Data Revolution: Adapt or Fade Away in the Sports Betting Industry

Writing for SBC, Dotan Lazar, CEO of LSports, takes a look at why sports data has become the new battleground for sportsbooks looking to stand out in a saturated market and the role that LSports plays in building that engagement with bettors through its latest promising  innovation. The reality that sportsbooks face today is challenging, to say the least. The …

Read More »

BETER takes table tennis offering to “another level” with new league deals

SBC News BETER takes table tennis offering to “another level” with new league deals

BETER has added a range of national table tennis tournaments to its portfolio after signing data distribution partnerships with federations in Brazil, India and Sweden. As a result of these new agreements, BETER’s network of partners will benefit from live streaming coverage and odds from each of the tournaments, with more countries due to be added soon. Maria Mashchenko, General …

Read More »

Leading by example: Bayes Esports’ York Scheunemann on his new COO role

SBC News Leading by example: Bayes Esports’ York Scheunemann on his new COO role

From banking to tech, and from scale ups to esports, York Scheunemann, the new Chief Operations Officer at Bayes Esports, has already gained some invaluable experience from a number of different areas – all of which, he told SBC, have shaped his strategy as a leader.  So whilst some might say that esports is very different from working at Google, …

Read More »

NuxGame boosts data portfolio with LSports partnership

SBC News NuxGame boosts data portfolio with LSports partnership

NuxGame will begin to offer “a wider range of sports betting options” after entering into a new data partnership with LSports.  Through the partnership, NuxGame sportsbook users will benefit from access to LSport’s data service, including its BetBooster functionality which has been “designed to increase customer engagement and satisfaction”. Daniel Heywood, CEO of NuxGame, said: “We are excited to announce …

Read More »

IMG ARENA: growing rights holders’ reach in the data age of sport

IMG Arena

Having secured a monumental deal with Major League Soccer (MLS) earlier this year, IMG ARENA President Freddie Longe spoke with SBC Leaders Magazine how the two organisations will work together to revolutionise the fan experience and extend the reach of rights holders in an era that’s becoming increasingly dominated by the power of data. First off, how did the deal …

Read More »