Tag Archives: data

Peter Woodfine – Total Performance Data – In-play betting is ‘vital for racing’s future’

Using innovative global navigation satellite systems Total Performance Data (TPD) aims to expand in-play horse racing betting into the mainstream, whilst opening up betting operators to a vast number of new horse racing betting opportunities. TPD attaches trackers to the saddlecloths of horses and allows operators access to data which was previously not available. The data ranges from sectional times …

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SofaScore: The increased desire for data and statistics

As the way that sports betting is consumed by punters continues to change, Zlatko Hrkac, co-founder at SofaScore, believes that the modern fan now requires an app that is more than just scores. Hrkac claimed that with betting operators now offering markets on specific player and team statistics, the trend of football fans wanting in depth detailed data about the …

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UAE Pro League Committee reveals details of its Sportradar partnership

The United Arab Emirates Pro League Committee (PLC) has revealed details of its newly formed partnership with sports data and technology company ‘Sportradar’. The UAE’s main football governing revealed the details of the contract in a press conference attended by PLC Acting CEO Waleed Al Hosani, Sportradar’s Director of Communications and Public Affairs Alex Inglot and Director of Digital Sports APAC, Roko …

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Stratagem Technologies agrees partnership with Football Whispers to provide greater data accuracy

Stratagem Technologies has announced a partnership with sports technology company Football Whispers. The London based global digital football transfer predictor, Football Whispers gives fans an insight into the validity of transfer rumours with a developed index score. Their algorithm scans millions of internet sources for the frequency of mentions, authority of sources and recency of the rumour to give a …

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Genius Sports announces partnership with The FAW

BetBright

Specialists in sports data technology, commercialisation and distribution services, Genius Sports  has formed a partnership with The Football Association of Wales (FAW) to maximise the commercial value of the governing body’s official data. Under the terms of the agreement, Genius Sports’ network of statisticians will collect real-time data from pitchside at a wide range of competitions including the JD Welsh …

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#boscon2017: Additional data will lead to innovative player bets ahead of the World Cup

Group director of E-Commerce at Romanian bookmaker Superbet, Jamie Hart identified how he believes bookmakers will innovate ahead of next Summer’s World Cup. As part of a panel at Betting on Sports 2017, Hart discussed how the World Cup can help provide bookmakers with the perfect opportunity to engage with a wider audience. Hart said: “Everyone uses the world cup …

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La Liga announces partnership with Perform Group to ‘enhance the delivery of competition data’

In a deal designed to broaden the availability of data from Spanish football,  La Liga and Perform Group has announced the creation of the ‘La Liga official data centre’. Jointly led by Perform and LaLiga, the newly created LaLiga official data centre will be responsible for ensuring La Liga maximises the use of official match data across multiple sectors and channels. …

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OtherLevels CEO Brendan O’Kane: Targeting users with second-generation messaging tools

Sportradar - Copyright: kbuntu / 123RF Stock Photo

Ahead of Betting on Sports 2017 (12-15 September), OtherLevels CEO Brendan O’Kane, part of the ‘CRM – Digital identity and marketing’ session at next month’s event, spoke to SBC News about what he’s looking forward to at #boscon2017, where operators and affiliates can work better together and what sports partnership has stood out over the last 12 months. SBC: Why …

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Sky Betting and Gaming invests £3 million in Data Tribe boost

Data - Copyright: olegdudko / 123RF Stock Photo

Sky Betting and Gaming has demonstrated its emphasis on the innovative use of data by investing £3 million in 34 new roles within its Leeds-based Data Tribe. The company will appoint a new Head of Data, Head of Tech, Head of Marketing Tech, two Group Platform managers, two Marketing Technology Product Owners, four technologist roles, 10 Customer Relationship Management roles …

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bettingexpert – Monaco’s win in Dortmund tops the bill for April

April Data - Copyright: efks / 123RF Stock Photo

The Champions League tie between Borussia Dortmund and Monaco came out as the top match in April on bettingexpert, with Unibet the top bookmaker for the match at the Westfalenstadion. Statistics from the bettingexpert community showed 238 tips on the quarter final first leg, with 52 of those placed on Unibet (21%), 33 on bet365 (13.9%) and 19 on William …

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