Tag Archives: Cheltenham 2016

Betfair & Pitch Marketing: Switching Saddles – How Victoria Pendleton Super Charged Cheltenham 2016

Teaming up with UK sports marketing agency Pitch London, Betfair launched its Victoria Pendleton ‘Switching Saddles’ campaign for Cheltenham 2016. A marketing and branding initiative that took over a year to execute, ‘Switching Saddles’ became the betting industry’s highest impact campaign garnering UK and international press coverage. Henry Chappell CEO of Pitch and Stephen Mault Head of Media, PR and …

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Paddy Power ‘Complaints Line’ advert rapped by ASA for use of misleading promotion

The UK Advertising Standard Authority (ASA) has rapped Paddy Power for its Cheltenham 2016 ‘Complaints Line’ advert for using a misleading promotion. The TV advert created by London agency Lucky Generals featured comedian Kayvan Novak’s characters promoting Paddy Power’s ‘Money Back as a Free Bet’ on all second places at Cheltenham 2016 offer. The advert would see the bookmaker further …

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Ladbrokes’ Mullen slams rivals for “race-to-the bottom offers” at Cheltenham 2016.

Updating investors and media on Ladbrokes Q1 2016 performance, CEO Jim Mullen fired shots at rivals for offering costly customer incentives at Cheltenham 2016. This year’s festival was deemed ‘the worst Cheltenham in living memory” as UK and Irish bookmakers lost millions to punters who made easy cash-ins on multiple winning favourites. Industry analysts have calculated the cost of Cheltenham …

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Ladbrokes sees Multi-Channel gains with strong 2016 opening

Issuing a Q1 2016 trading update (period ending 31 March), Ladbrokes Plc governance praised its ongoing strategic plan which it stated was garnering positive results and encouraging customer metrics. Ladbrokes detailed positive KPI metrics for both its retail and digital betting assets, despite suffering the “worst Cheltenham Festival in living memory”. The FTSE-listed operator under CEO Jim Mullen has implemented …

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OpenBet surpasses Grand National record with 62,000 bets-per-minute

OpenBet, an omni-channel provider to the sports betting industry, handled 22 million sports bets on the day of the Grand National race across all channels. The 24-hour period is the supplier’s busiest of the year. At its peak, the company processed 62,000 bets-per-minute on Saturday 9th April 2016, an increase of 27% from 2015. In addition, OpenBet processed a total …

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Ladbrokes fear Many Clouds Grand National win

Britain’s bookmakers are hoping for a successful Grand National on Saturday, following the hammering they took at the Cheltenham Festival just three weeks ago. It is estimated that the industry lost around £60 million, as a string of heavily-backed favourites led by horses owned by former Barclays banker Rich Ricci, romped to victory at Cheltenham. The nightmare started with a …

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Punters furious at TGP Holdings Cheltenham 2016 non payout

Isle of Man based sports betting operator TGP Holdings Limited (TGP), has denied multiple accusations from its customers that it has unjustly closed winning accounts relating to this year’s Cheltenham Festival. This weekend, angry racing punters took to social media accusing brands on the TGP platform such as Fun88, 12Bet, TLCBet and 138.com of withholding payouts on Cheltenham 2016 winnings. However …

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Paddy Power copes best with Cheltenham Gold Cup traffic

Paddy Power coped best with the extra website traffic during Gold Cup day at Cheltenham last week, according to Capacitas, a company that specialises in preventing websites from crashing. As reported in iGaming Business, Capacitas said that the conversion rate of a website degrades when page load time exceeds two seconds. Research from Capacitas showed that around the time of the …

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Tough Start! William Hill issues revised profits for 2016

Issuing a trading updating, FTSE listed betting operator William Hill has revealed that it will have to revise its year guidance following a poor start to 2016. Coming off a rough week of results at Cheltenham 2016, which saw racing punters cash-in on multiple favourites combined with further unfavourable European football results, William Hill governance stated that its online division …

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bettingexpert research: ‘Millions in misery for bookmakers at Cheltenham 2016’

Leading European betting player portal bettingexpert.com has analysed the four days of Cheltenham Festival 2016 wagering, in what has been dubbed ‘the worst ever Cheltenham’ by UK bookmakers. Publishing detailed analysis of betting trends at Cheltenham 2016, bettingexpert has estimated that bookmakers were approximately down £3.21 per punter. With tens of millions of wagers taken over the course of the …

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