Ladbrokes has celebrated the unique bonding experience of the Cheltenham Festival with the launch of its new TV advertising campaign ‘The One’. Though lockdown may have forced this year’s Cheltenham Festival (16-19 March) to be raced behind closed doors, Ladbrokes celebrates UK racing’s marquee fixture as an endearing public event. Continuing to work with BBH London, Ladbrokes new TV campaign …
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Betfair & Pitch Marketing: Switching Saddles – How Victoria Pendleton Super Charged Cheltenham 2016
Teaming up with UK sports marketing agency Pitch London, Betfair launched its Victoria Pendleton ‘Switching Saddles’ campaign for Cheltenham 2016. A marketing and branding initiative that took over a year to execute, ‘Switching Saddles’ became the betting industry’s highest impact campaign garnering UK and international press coverage. Henry Chappell CEO of Pitch and Stephen Mault Head of Media, PR and …
Read More »Paddy Power ‘Complaints Line’ advert rapped by ASA for use of misleading promotion
The UK Advertising Standard Authority (ASA) has rapped Paddy Power for its Cheltenham 2016 ‘Complaints Line’ advert for using a misleading promotion. The TV advert created by London agency Lucky Generals featured comedian Kayvan Novak’s characters promoting Paddy Power’s ‘Money Back as a Free Bet’ on all second places at Cheltenham 2016 offer. The advert would see the bookmaker further …
Read More »Ladbrokes’ Mullen slams rivals for “race-to-the bottom offers” at Cheltenham 2016.
Updating investors and media on Ladbrokes Q1 2016 performance, CEO Jim Mullen fired shots at rivals for offering costly customer incentives at Cheltenham 2016. This year’s festival was deemed ‘the worst Cheltenham in living memory” as UK and Irish bookmakers lost millions to punters who made easy cash-ins on multiple winning favourites. Industry analysts have calculated the cost of Cheltenham …
Read More »Ladbrokes sees Multi-Channel gains with strong 2016 opening
Issuing a Q1 2016 trading update (period ending 31 March), Ladbrokes Plc governance praised its ongoing strategic plan which it stated was garnering positive results and encouraging customer metrics. Ladbrokes detailed positive KPI metrics for both its retail and digital betting assets, despite suffering the “worst Cheltenham Festival in living memory”. The FTSE-listed operator under CEO Jim Mullen has implemented …
Read More »OpenBet surpasses Grand National record with 62,000 bets-per-minute
OpenBet, an omni-channel provider to the sports betting industry, handled 22 million sports bets on the day of the Grand National race across all channels. The 24-hour period is the supplier’s busiest of the year. At its peak, the company processed 62,000 bets-per-minute on Saturday 9th April 2016, an increase of 27% from 2015. In addition, OpenBet processed a total …
Read More »Ladbrokes fear Many Clouds Grand National win
Britain’s bookmakers are hoping for a successful Grand National on Saturday, following the hammering they took at the Cheltenham Festival just three weeks ago. It is estimated that the industry lost around £60 million, as a string of heavily-backed favourites led by horses owned by former Barclays banker Rich Ricci, romped to victory at Cheltenham. The nightmare started with a …
Read More »Punters furious at TGP Holdings Cheltenham 2016 non payout
Isle of Man based sports betting operator TGP Holdings Limited (TGP), has denied multiple accusations from its customers that it has unjustly closed winning accounts relating to this year’s Cheltenham Festival. This weekend, angry racing punters took to social media accusing brands on the TGP platform such as Fun88, 12Bet, TLCBet and 138.com of withholding payouts on Cheltenham 2016 winnings. However …
Read More »Paddy Power copes best with Cheltenham Gold Cup traffic
Paddy Power coped best with the extra website traffic during Gold Cup day at Cheltenham last week, according to Capacitas, a company that specialises in preventing websites from crashing. As reported in iGaming Business, Capacitas said that the conversion rate of a website degrades when page load time exceeds two seconds. Research from Capacitas showed that around the time of the …
Read More »Tough Start! William Hill issues revised profits for 2016
Issuing a trading updating, FTSE listed betting operator William Hill has revealed that it will have to revise its year guidance following a poor start to 2016. Coming off a rough week of results at Cheltenham 2016, which saw racing punters cash-in on multiple favourites combined with further unfavourable European football results, William Hill governance stated that its online division …
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