William Hill has secured a boost for its sports-focused marketing and branding strategy, partnering with Sky Sports News. According to a LinkedIn post from company UK Managing Director Alexis Zambolou, the deal will see William Hill sponsor Sky’s sports news broadcasts for the next football season. The deal marks William Hill’s first sponsorship arrangement since officially becoming a subsidiary of …
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DAZN is nearing its objective to acquire BT Sport, with the aim to become a major sports broadcaster within the UK, showcasing Premier League and UEFA Champions League matches. Citing sources ‘familiar with the matter’, Reuters reports that DAZN is finalising a deal in the region of $800 million (£580m) to acquire BT Sport, the network that has challenged Sky …
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Digital fraud prevention specialist Adex has published an insights report warning igaming and sportsbook operators of the live threats of fake traffic targeting their websites and customers. As online gambling’s consumer base grew exponentially during the pandemic, the threat of fraud and specifically ad fraud was also exalted. Seeking to establish alternative methods to eradicate ad fraud, Adex’s recent report took …
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Asian sportsbook Nova88 has named former England international Joe Cole as its new brand ambassador. Welcoming Cole as ambassador, Nova88 stated that the former Premier League star had the ‘perfect pedigree and experience to give his expert insight on domestic, European and international football’ through the collaboration. Nova88 will release a series of video content to mark the partnership, featuring …
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The Football Association’s (FA) appeal to extend Kieran Tripper’s match suspension for betting violations has been unsuccessful. As a result the Atlético Madrid and England national team defender can resume playing in La Liga fixtures from 28 February, it has been confirmed. Trippier was handed a 10 week match ban by the FA after it came to light he had encouraged …
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The FA has issued former professional footballer Paul Terry with a £1,000 fine after the West Bromwich Albion employee was found to have breached betting regulations 209 times. The brother of ex-England international John Terry lost a total sum of £46,916.73 from betting on sport, including 35 wagers placed on competitions his own clubs were involved in. Terry joined Premier …
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There’s been little reaction from sportsbooks to a near 50% rise in goals by defenders in the Premier League, notes Nick Haynes from Form Labs – a division of Bettorlogic – in his Friday round-up of the weekend’s sporting activity. We’re already into the fifth week of the season and so much has happened already. Shock results by big scorelines …
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Oddspedia has concluded an 18-month project to relaunch its flagship odds comparison portal in “good time” for the return of major global sports events from COVID-19 disruption. Originally launched in 2014, the revamped online portal – localised to languages including German, Portuguese, Spanish and Italian, as well as English – went live on 4 August, less than two weeks before …
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bet-at-home AG has maintained its full-year 2020 corporate guidance, despite undertaking significant changes to its business strategy to mitigate COVID-19 circumstances and incurring DACH market headwinds. Publishing its interim results for the six months ended 30 June 2020, bet-at-home posted net betting and gaming revenues of €49.1 million, down from €58.7 million in H1 2019 which it stated was ‘due …
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UEFA is set to ratify plans to complete the 2019/2020 Champions League by hosting a ‘Final Eight’ tournament held over 12-days in Lisbon this August. Reuters International has reported that the proposal is UEFA’s preferred option for completing its flagship tournament, which will be voted on tomorrow by UEFA’s executive committee. European football’s governing body is reported to have ‘reached …
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