Has the industry reached peak betting when it comes to technological innovations? That’s the question that will be asked on the first panel session of the ‘Leadership & Vision’ track (Wednesday 20 March) at next week’s Betting on Football conference. The subject matter – Peak betting – are economies of scale causing stagnation? – forms much needed executive debate and …
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Keith O’Loughlin, SG Digital: Focusing on next level player experiences
We spoke to Keith O’Loughlin, SVP – Sportsbook at SG Digital – the digital division of Scientific Games confirmed as a ‘Headline Sponsor’ for this month’s Betting on Football conference. Ahead of the event, which takes place at Chelsea FC’s Stamford Bridge from 19-22 March, we asked him about SG Digital’s #bofcon exhibition plans, what parts of the conference agenda …
Read More »AC Milan legend Franco Baresi to open Betting on Football 2019
Legendary AC Milan and Italy central defender Franco Baresi has been confirmed as the star name to open this month’s Betting on Football conference. It is fitting that the sixth edition of the event, held at Chelsea FC’s Stamford Bridge from 19-22 March, will be opened by Baresi – a footballer that performed for AC Milan with such distinction that …
Read More »Joe Petyt, Sky Bet: Taking a step forward from the defensive stance to VAR
Amidst all the excitement, or intrigue, that surrounds the role of the video assistant referee (VAR) – particularly ahead of its impending introduction to the Premier League – bookmakers have so far been forced to take a defensive stance to the detriment of the customer experience. However, after a World Cup which passed “largely free of VAR incidents”, the bookmakers …
Read More »Joe Saumarez Smith: Bede Gaming – “legalising and taxing sports betting is the only way forward” for India
With India on the brink of legalising sports betting, and a number of other countries around the world also mulling the idea, this year’s Betting on Football will be hosting a track focused upon the Global Markets that are considering liberalisation as well as looking at those that have legalised recently. One of the panel discussions on the track that …
Read More »Betting on Football conference sharpens agenda around key sports betting topics
The latest agenda has been revealed for the sixth edition of the Betting on Football conference, being held at Chelsea FC’s Stamford Bridge from 19-22 March, which provides an insight into some of the key topics to be discussed at this year’s event. Betting on Football is the only trade conference that brings together decision makers from international operators to …
Read More »Betting on Football adds PaymentExpert Forum to operator-focused agenda
SBC Events has followed up January’s PaymentExpert.com launch by adding the PaymentExpert Forum to next month’s Betting on Football (19-22 March) agenda. The inaugural PaymentExpert Forum will be held on Wednesday 20 March as a standalone track at #bofcon – an event featuring more than 2,000 senior executives, 200 of which will be speaking across 40 conference sessions at Chelsea …
Read More »UK Finance joins efforts to support responsible gambling
UK Finance, a trade association for the UK banking and financial services sector, has vowed to join the efforts in combating problem gambling, after the UK Gambling Commission had announced the launch of its consultation on using credit cards to gamble. The gambling regulator has supported the idea that consumers should not have the ability to gamble with money that …
Read More »Betting on Football acquires AffiliateINSIDER Bootcamp to deliver the Digital Marketing Forum
SBC Events and AffiliateINSIDER have collaborated to provide enhanced value to delegates at the Betting on Football conference by creating The Digital Marketing Forum, a new gathering for marketing professionals to discuss disruption, new disciplines and best practice in online marketing. The Digital Marketing Forum will run on the 21 March 2019 during the Betting on Football conference at London’s …
Read More »Children’s exposure to betting ads lowest for 10 years
Children saw nearly 40% fewer gambling ads in 2017 than they did in 2013 according to the latest report from the Advertising Standards Authority (ASA). The report found that children on average see 2.8 adverts for gambling products a week. The report also found that the levels of children’s exposure to sports-related gambling ads in 2017 were on average of …
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