Tag Archives: bofcon

Betting on Football acquires AffiliateINSIDER Bootcamp to deliver the Digital Marketing Forum

SBC Events and AffiliateINSIDER have collaborated to provide enhanced value to delegates at the Betting on Football conference by creating The Digital Marketing Forum, a new gathering for marketing professionals to discuss disruption, new disciplines and best practice in online marketing. The Digital Marketing Forum will run on the 21 March 2019 during the Betting on Football conference at London’s …

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Children’s exposure to betting ads lowest for 10 years

Children saw nearly 40% fewer gambling ads in 2017 than they did in 2013 according to the latest report from the Advertising Standards Authority (ASA). The report found that children on average see 2.8 adverts for gambling products a week. The report also found that the levels of children’s exposure to sports-related gambling ads in 2017 were on average of …

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Ladbrokes punters pile in on no deal Brexit after Commons vote

Brexit has dominated headlines for the last two and a half years, with less than 60 days to go until the UK is due to leave Europe. Both the EU and UK remain uncertain as to whether or not a deal, that will be agreed upon by both parties, can be reached by 29 March. In Tuesday’s vote, MPs voted …

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Pras Sri & David Knight strengthen SBC ahead of iGB Live

SBC (Sports Betting Community) has strengthened its talent base once again with two new key hires in business development and sales in the shape of David Knight and Pras Sri. Knight is joining the organisation from NBCUniversal in the new role of Group Business Director, which includes business operations, strategy and business development in its brief. Knight brings extensive experience …

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John Harlow – Perform Opta 3D: Why visualisation is a key dynamic for bookmakers

Having launched Betsson AB as the first betting customer of Opta 3D football visualisations services, SBC speaks to John Harlow SVP of Betting for Perform Group, on why industry stakeholders are placing a higher emphasis on delivering immersive product capabilities to boost player engagement. Harlow details to SBC the new trading and user dynamics brought to market by Opta 3D, …

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Andreas Bardun: Getting mobile ready for Russia and beyond #bofcon2018

Setting up a Malta-based industry ‘mobile-centric’ development, strategy and technology hub, Andreas Bardun, former Head of Sportsbook for LeoVegas, speaks to SBC on creating effective and enhanced mobile betting propositions for Russia 2018 and beyond… A sixteen-year industry veteran, Bardun has worked and consulted for a number of major betting operators. Bardun breaks down new user mobile trends and why …

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#bofcon2017 – China’s CSL can become an attractive football proposition

Asian betting market experts are taking the Chinese Super League (CSL) seriously, though football in China has a long road until it becomes an attractive proposition for sports consumers. At this month’s SBC ‘Betting on Football Conference’ (3-5 May Stamford Bridge London), the newly funded CSL was discussed as an Asian sport and commercial prospect. Andre Rodrigues, CEO of Malta-based …

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Matt Wilson: Ball Street – No Hype… Why Fan Media should matter to all industry stakeholders

Matt Wilson Co-Founder & Chief Executive of Ball Street a specialist in sports social media engagement and content creation details to SBC the disruptive and often misunderstood nature of Fan Media. Focusing on viewer engagement and participation, Wilson has grown Ball Street’s network to be a leading social media vertical for sports. Wilson details to betting industry stakeholders the power …

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Robin Reed – GIG – Acquiring Minds: The M&A dynamic in industry affiliate marketing

Mass consolidation has impacted all core dynamics of the industry’s value chain. Gaming Innovation Group (GIG) Chief Executive Robin Reed, speaks to SBC ahead of the Betting on Football Conference (London 3-5 May), on his firm’s unique approach to affiliate marketing and player acquisition. Reed an industry marketing expert, details to SBC readers GIG’s M&A led strategy, and how industry …

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SBC Podcast – A daily push on sponsorship activation

Check out the new SBC Podcast featuring the discussion at this year’s Betting on Football #bofcon conference about partnerships between football clubs and betting firms and the best ways for activation . Tony Kenny, Head of Sponsorship for William Hill, and Mark Davies, Head of New Business at Leicester City, agreed that the days of making a sponsorship deal and waiting to the end …

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