Betsson AB Group subsidiary Betsafe has been announced as official betting partner of English Premier League leaders Manchester City. Betsafe marketing announced that its brand would be official partner of Manchester City for the team’s core regions. Betsafe’s brand will be promoted throughout the clubs 42,000 Etihad Stadium on match days. Manchester City officials along with Betsafe marketing unveiled the …
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Betsafe launches ‘Rugby Challenge’ with Captive Media
Betsson AG brand Betsafe announced today a unique new way for male rugby fans to get involved in the Rugby World Cup with the chance of winning tickets to the final: The Betsafe Rugby Challenge. The Betsafe Rugby Challenge is a video game with a difference – played not on game consoles or even on smartphones, but on the Captive Media …
Read More »Betsafe takes the ‘No Bull$H1t’ approach with new European advertising campaign
Bucking the trend of promoting cashback and deposit offers, European sports betting operator Betsafe (Betsson AB subsidiary), has launched its latest European multi-content advertising campaign titled “No Bullshit Betting”. Betsafe marketing has revealed that it wanted to implement an ‘honest’ message to its audience, following research that revealed that consumers felt patronised by the majority of bookmaker advertising messages. The …
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