Seeking to boost its brand coverage and profile within the saturated UK betting market, European sports betting operator Betsafe has bet on boxing to gain its visibility and exposure. SBC speaks to Chris Watson Betsafe Brand Manager for the UK & Ireland, on the impact and engagement of boxing, and why the sport may offer the best marketing value for …
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Betsafe UK, has announced that it will be the headline sponsor of two boxing world championship bouts this May as the online bookmaker goes ‘big for boxing’. Starting this Saturday 13 May, Betsafe, which currently holds a 3/5 performance rating on Bookmaker Ratings, will sponsor the WBA Super Flyweight fight between champion Khalid ‘Kal’ Yafai vs Japan’s Suguru Muranaka at …
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Former Liverpool and England captain Steven Gerrard is just one of the star names pulling on their national jerseys again as part of the inaugural Star Sixes tournament in London, backed by Betsafe. Betsafe has been confirmed as the official Principal Partner of the six-a-side football tournament, which will be shown live on Sky Sports from the O2 Arena (13-16 …
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Seeking to boost its UK brand profile, this weekend Betsson Group subsidiary Betsafe launched its new advertising campaign ‘Passion Overcomes the Odds’. The 60-second TV advertisement was initially aired on Sky Sports channels this Saturday, with Betsafe marketing informing that further campaign spots would follow on ITV, Channel 4 and Eurosport broadcasts. The campaign which features new Betsafe brand ambassador …
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Betsafe has become the official gaming partner for Cage Warriors, in a two-year deal which includes extensive branding on the cage, in-arena event initiatives and the option to create engaging fan content with the fighters. SBC caught up with Global Brand Manager Neill Simpson to find out why MMA is so attractive to Betsafe, how they will measure the success …
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Betsson’s subsidiary Betsafe has launched the Emperor a new social and innovative native pool betting football game. In Emperor players score points by predicting events such as the who will score the next goal or the next to see red as play unfolds during a live football match. Players who participate compete against each other to win cash prizes that are …
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Team Betsafe has participated in the Gumball 3000 Rally for years now but this time around it’s stepped things up a gear by bringing an F1 car to select locations. This year’s route features two new locations, with the journey from Dublin to Bucharest and the bookmaker’s BGF1, as seen below, will be on hand. The rally got underway in Dublin …
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European sports betting operator Betsson AB has announced the opening of its ‘Applied Digital Technology Centre’ in Holborn, London. Working in partnership with collaborative workspace specialist WeWork, Betsson is to open its new London office in order to focus on furthering the Stockholm-listed firm’s technology development and data capabilities. Issuing a corporate statement regarding its new technology hub, Betsson AB governance detailed …
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Betsafe has gone all out for its latest promotional campaign by creating what it believes to be the world’s greatest apartment for sports fans. Known simply as the Betsafe apartment and located in downtown Stockholm it includes a 65” Samsung 4k HDTV, two 40” Samsung Smart TVs and an extra tv-screen in the bathroom, rare sports memorabilia, a vintage USA World Cup 94 …
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Betsson AB subsidiary Betsafe has confirmed the appointment of London marketing agency Rocket as it UK marketing media planning and buying lead. The London agency wins Betsafe’s planned seven figure marketing account, as the Betsson brand aims to expand its position within the highly saturated UK betting market. Announcing Rocket as its lead agency, Betsson marketing stated that it had …
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