Tag Archives: Betsafe

Betsafe launches ‘Rugby Challenge’ with Captive Media

Betsson AG brand Betsafe announced today a unique new way for male rugby fans to get involved in the Rugby World Cup  with the chance of winning tickets to the final: The Betsafe Rugby Challenge. The Betsafe Rugby Challenge is a video game with a difference – played not on game consoles or even on smartphones, but on the Captive Media …

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Betsafe takes the ‘No Bull$H1t’ approach with new European advertising campaign

Bucking the trend of promoting cashback and deposit offers, European sports betting operator Betsafe (Betsson AB subsidiary), has launched its latest European multi-content advertising campaign titled “No Bullshit Betting”. Betsafe marketing has revealed that it wanted to implement an ‘honest’ message to its audience, following research that revealed that consumers felt patronised by the majority of bookmaker advertising messages. The …

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