B2B software provider Atlaslive has updated its content platform with the addition of a new Bet Builder solution. The new offering allows players to customise their bets with multiple options for single events, which Atlaslive says will offer more flexibility and control. What’s more, the new addition will help operators tailor to a wider customer base. Some of the key …
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Sportsbook platform Digitain has introduced a new set of updates to its in-house Bet Builder solution to better optimise the player experience. The updates include customer management tools that offer more tailored and localised betting. Currently, there are more than 150 pre-match and 250 live tournaments available to all of Digitain’s partner operators through Bet Builder, which also allows players …
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Simon Noy, SVP Trading at Kambi, explores how harnessing deep network data is the key to unlocking greater returns for operators. The fundamentals of the relationship between bettor and bookmaker have been broadly settled since the advent of online and mobile sports betting. The introduction of in-game betting and cash out in the 2010s heralded the advent of ongoing interaction …
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Bet builders have proven one of the most influential products in the digital age of sports betting. At this week’s SBC Sportsbook Tech day, a specialist panel examined where the product will go from here. Delving into the general share of bet builder bets among all bets, as well as how bet builder bets share can change in the future, …
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Sports betting platform FSB has launched its automated Bet Builder product as part of its latest updated offering. The new tool is fully powered by FSB’s in-house football pricing models, delivering a selection of pre-built Bet Builder bets for individual matches. The odds content will cover around 100,000 matches per year across various international top-flight and lower leagues in both …
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FSB Technology has upgraded its proprietary Football Bet Builder product by adding Player Shots On Target markets into the wider offering. The sports betting platform provider will integrate the new feature into its coverage across Europe’s top five leagues, major continental championships, a host of domestic cup competitions ranging from the FA Cup to the DFB Pokal, and all key …
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Upgaming has announced the launch of Bet Builder for its sportsbook software & API. The igaming solutions provider’s sportsbook has the highest number of live (112,000) and pre-match (96,000) events and over 5,200 custom markets made by more than 120 in-house bookmakers. The new feature will allow for additional engagement points, more flexibility and freedom of choice for end users, …
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Algosport has made a strong opening to its 2021 commercial activities by becoming the lead Bet Builder software provider to gambling technology and systems supplier INTRALOT SPA. The partnership terms agreed will see all current and future INTRALOT sportsbook customers benefit from Algosport’s Bet Builder product, initially made available for pre-match football markets. Intralot partners will have the ability to …
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There can be no doubt that the goal of putting the consumer in control drives much of the modern landscape in multimedia entertainment. Providing a service which allows for a genuinely on-demand experience has become a priority in any number of industries competing for customer leisure spend, with the likes of film, sports broadcasting and music all noticeably influenced by …
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Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The next round table participant was Kambi, represented by its Head of Data Analytics, David Warder. SBC: What role does pricing and risk have to play in the differentiation …
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