Tag Archives: BBH London

Ladbrokes backs its UK credentials launching ‘Where the Nation Plays’

Ahead of next week’s Cheltenham Festival (10-13 March), Ladbrokes has debuted its new UK TV advertising campaign ‘Where the Nation Plays’. Forming part of a series which will cover racing, football and gaming, ‘Where the Nation Plays’ aims to highlight Ladbrokes’ heritage and proven credentials operating as the UK’s ‘most trusted bookmaker’. In its campaign notes, Ladbrokes marketing underlined that …

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Coral launches ‘cinematic series’ celebrating racing’s deeper narratives

Ahead of Cheltenham Festival 2020, Coral marketing has unveiled its first ever ‘cinematic campaign’ which will celebrate the ‘pace, passion and drama’ of horse racing. Debuting its ‘Fail to Finish’ campaign, the first advert in Coral’s cinematic campaign series will promote the operator’s Cheltenham Festival 2020 ‘money-back offer’. The campaign will be followed by a ‘centrepiece advert’ based on flat-racing, which will …

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BBH London takes over as Ladbrokes Coral creative agency

GVC Holdings has confirmed the appointment of BBH London as lead creative marketing agency for its Ladbrokes Coral advertising account. This September, GVC governance called for an ‘agency pitch’, consolidating the multi-million £ creative advertising accounts of Ladbrokes and Coral – the FTSE gambling group’s flagship UK betting brands. A specialist in delivering effective brand development strategies for large scale …

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