Tag Archives: BBH London

Ladbrokes hires Neverland to secure maximum ‘Euro exposure’

Ladbrokes has commissioned London brand development agency Neverland to develop its nationwide advertising campaign for this summer’s UEFA Euro 2020 football championships (11 June to 11 July). Neverland will work with BBH London, Ladbrokes’ lead creative agency, to ensure the bookmaker secures maximum coverage and brand exposure during a critical trading period for sports betting incumbents. During 2020, Ladbrokes launched …

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Ladbrokes sparks Cheltenham’s love of a top stud

Ladbrokes has celebrated the unique bonding experience of the Cheltenham Festival with the launch of its new TV advertising campaign ‘The One’. Though lockdown may have forced this year’s Cheltenham Festival (16-19 March) to be raced behind closed doors, Ladbrokes celebrates UK racing’s marquee fixture as an endearing public event. Continuing to work with BBH London, Ladbrokes new TV campaign …

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Coral highlights football’s social value with ‘Sunday League’ 

Coral has launched its new nationwide campaign ‘Sunday League’ celebrating Britain’s passion for football and its importance to all communities.     The campaign sees Coral continue its work with new creative advertising agency, Bartle Bogle Hegarty (BBH London) who at the start of 2020 took over the bookmaker’s account to refresh Coral’s brand image. Sunday League follows Coral’s ‘At the Races’ …

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Coral relaunches cinematic campaign for racing’s return

Coral has welcomed the return of horseracing on terrestrial TV screens by launching it’s new ‘At the Races’ advert, which forms part of the bookmaker’s wider ‘Coral Racing’ campaign.  This February, Coral launched its ‘Coral Racing’ campaign, a ‘cinematic HD series’ of adverts produced by BBH London as the bookmaker’s new lead creative advertising agency. The campaign was launched as Coral’s …

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Ladbrokes backs its UK credentials launching ‘Where the Nation Plays’

Ahead of next week’s Cheltenham Festival (10-13 March), Ladbrokes has debuted its new UK TV advertising campaign ‘Where the Nation Plays’. Forming part of a series which will cover racing, football and gaming, ‘Where the Nation Plays’ aims to highlight Ladbrokes’ heritage and proven credentials operating as the UK’s ‘most trusted bookmaker’. In its campaign notes, Ladbrokes marketing underlined that …

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Coral launches ‘cinematic series’ celebrating racing’s deeper narratives

Ahead of Cheltenham Festival 2020, Coral marketing has unveiled its first ever ‘cinematic campaign’ which will celebrate the ‘pace, passion and drama’ of horse racing. Debuting its ‘Fail to Finish’ campaign, the first advert in Coral’s cinematic campaign series will promote the operator’s Cheltenham Festival 2020 ‘money-back offer’. The campaign will be followed by a ‘centrepiece advert’ based on flat-racing, which will …

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BBH London takes over as Ladbrokes Coral creative agency

GVC Holdings has confirmed the appointment of BBH London as lead creative marketing agency for its Ladbrokes Coral advertising account. This September, GVC governance called for an ‘agency pitch’, consolidating the multi-million £ creative advertising accounts of Ladbrokes and Coral – the FTSE gambling group’s flagship UK betting brands. A specialist in delivering effective brand development strategies for large scale …

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