BBH London takes over as Ladbrokes Coral creative agency

GVC Holdings has confirmed the appointment of BBH London as lead creative marketing agency for its Ladbrokes Coral advertising account.

This September, GVC governance called for an ‘agency pitch’, consolidating the multi-million £ creative advertising accounts of Ladbrokes and Coral – the FTSE gambling group’s flagship UK betting brands.

A specialist in delivering effective brand development strategies for large scale enterprises,  BBH London will be ‘tasked with developing a three-year creative framework and disruptive campaigns to illustrate the two brand positionings across Ladbrokes and Coral.’

Updating stakeholders, Dominic Grounsell, Managing Director of GVC UK Sports Brands, said: “We are delighted to be working with an agency of BBH’s quality and pedigree. We look forward to partnering with them on the next phase of our creative journey”

The announcement sees BBH deepen its existing arrangement with GVC, with the marketing agency serving as creative lead for GVC’s European sportsbook subsidiary Bwin.

BBH London has previously served as creative lead for Ladbrokes, helping the UK bookmaker launch its nationwide ‘Ladbrokes Life’ campaign for the Brazil 2014 FIFA World Cup.

Karen Martin, Managing Director of BBH London, said: “This is a brilliant win for BBH. The team at Ladbrokes Coral have real creative ambition and we’re looking forward to bringing that to life. We can’t wait to get started.”