Ahead of next week’s Cheltenham Festival (10-13 March), Ladbrokes has debuted its new UK TV advertising campaign ‘Where the Nation Plays’.
Forming part of a series which will cover racing, football and gaming, ‘Where the Nation Plays’ aims to highlight Ladbrokes’ heritage and proven credentials operating as the UK’s ‘most trusted bookmaker’.
In its campaign notes, Ladbrokes marketing underlined that its new TV advertising series seeks to reinforce Ladbrokes’ brand name and how it ‘resonates with the entire nation’.
Dominic Grounsell, Managing Director of UK and Ireland Digital Sports Brands for GVC Group, said: “Ladbrokes offers a unique and appealing proposition for bettors everywhere and our new TV campaign brings to life the great excitement and pleasure that people experience when watching and betting on racing and football, and when gaming.”
The TV campaign has been developed by marketing agency BBH London, who last October won GVC Holdings’ creative pitch for the Ladbrokes Coral multi-million pound account.
Winning the Ladbrokes Coral account, BBH London has been tasked with developing deeper brand narratives for the UK legacy bookmakers, which this February saw Coral launch its first-ever cinematic campaign celebrating Cheltenham racing.
Nick Gill, BBH London Creative Director, added: “This is a campaign that embodies ‘Where the Nation Plays’. It’s about the nation’s bettors – all the different people across the land who bet in many different ways. We hope to have found a fresh language for this category and a campaign that gets to the absolute heart of the excitement of betting with Ladbrokes.”