Tag Archives: Barry Hearn

ManBetX teams with World Snooker in sponsorship extension

Asian focused bookmaker ManBetX has been announced as the title sponsor of two upcoming World Snooker ranking events, The Welsh Open and The Gibraltar Open. Emanating from the Motorpoint Arena in Cardiff, The ManBetX Welsh Open, one of the sports longest running tournaments and an ever present on the calendar since 1992, begins today (Monday 26 February) and runs until …

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Betway extends Snooker sponsorship

Copyright: darkkong / 123RF Stock Photo

Snooker’s UK Championship is to remain part of the Betway portfolio of sponsorship’s, after the global online gaming company agreed a fresh three-year deal. Forming part of the sports Triple Crown, alongside the Masters and World Championship, this latest partnerships continues the initial two year £850,000 deal agreed two years ago. Barry Hearn, World Snooker Chairman, said: “We are delighted …

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The Betfred Story Part 4: Cementing the Legacy

“Work is not work to me. Work is my life, it’s my pleasure, I enjoy it. I don’t work for money, I work because I like working with the people, I like challenges, I like the future and I like developing all sorts of businesses.” – Fred Done Part 4 of the Betfred story (see part three here) is the …

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The Betfred Story Part 3: Expanding The Brand

“All sponsorships are like partnerships. It’s not a matter of writing a cheque out. If you write the cheque out and leave it at that, believe me you’re wasting your money – you don’t get value. You’ve gotta keep working at it.” – Fred Done Part Three of the Betfred story (see part two here) looks at the modernising process …

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188BET adds Champion of Champions Snooker to sport sponsorship portfolio

O'Sullivan - Copyright: naypong / 123RF Stock Photo

The 2017 Champion of Champions Snooker tournament is to receive a new title sponsor following an agreement between 188BET and Matchroom Sport. This year’s competition, due to take place at Coventry’s Ricoh Arena from Monday 6 – Sunday 12 November, is the latest addition to 188BET’s sport sponsorship portfolio, adding to recent deals with 2017 Champion Jockey Silvestre De Sousa …

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‘Big on Darts’ Unibet secures multi-year title sponsorship of PDC Premier League

European online bookmaker Unibet (Kindred Group Plc) has confirmed that it has secured a 3-year deal to become the ‘title sponsor’ of the Professional Darts Corporation (PDC) Premier League. The bookmaker extends its relationship with the PDC expanding its existing darts sponsorship portfolio which includes; the Unibet European Championship, the Unibet World Grand Prix, the Unibet Champions League of Darts …

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Betway nets new sponsorship deal with 2017 British Basketball All-Stars Championship.

Betway has announced that it is the new title sponsors of the 2017 British Basketball All-Stars Championship. The event, which will take place at the O2 Arena on 24 September, will be shown live on Sky Sports, as well as being broadcast live in over 70 countries around the world. The prize fund for the new, entertaining version of the …

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Matchroom Sports confirms 12BET as title sponsor of World Cup of Pool

Matchroom Sport has confirmed online bookmaker 12BET as the title sponsor of its upcoming ‘World Cup of Pool’ championship (13-18 June, York Hall – London). The Isle of Man and Philippines-based bookmaker takes over the title sponsorship from competitor Dafabet. In its twelfth addition, the World Cup of Pool features 32 international teams competing to be crowned the best at …

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PDC confirms bwin as new Grand Slam of Darts sponsors

Darts - Copyright: sergign / 123RF Stock Photo

Professional Darts Corporation (PDC) Chairman Barry Hearn has confirmed that bwin will be sponsors of the Grand Slam of Darts in Wolverhampton for the next two years. The Grand Slam of Darts, a cross-code event for both PDC and British Darts Organisation (BDO) players, was introduced in 2007 and sees 32 players competing across nine days, with a round-robin group …

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Coral becomes title sponsor for home nations snooker series

Coral has agreed to become title sponsor of the World Snooker home nations series, in a deal which covers the three remaining events of 2016-17. The remainder of the Coral Home Nations Series will comprise the Northern Ireland Open, Scottish Open and Welsh Open. The bookmaker was also the title sponsor of the series’ opener, the English Open, which took place …

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