Tag Archives: Anthony Werkman

Online betting group Betway has this morning confirmed that it is reviewing its current ‘media agency arrangements’, following the conclusion of its lead media planning and buying account with Starcom UK. Betway management informs that it is currently compiling a list of marketing agencies with the assistance of AAR, the operator expects to announce its agency shortlist by the end …

Online betting firm Betway Group has undertaken a corporate leadership restructure, confirming the promotion of Anthony Werkman current Director of Marketing Operations to Chief Executive Officer. Werkman replaces CEO incumbent Richard Akitt, who has taken the position of Group Chairman, with immediate effect. An experienced industry commercial veteran, Werkman has led Betway marketing operations since 2013, acting as a key …

Betway has defended the gambling industry’s ability to sponsor Premier league football shirts in the wake of Labour’s proposals to ban gambling firms sponsoring football shirts. Since February 2015, Betway has been the official shirt sponsor of West Ham United, this season’s extension of the partnership, means The Hammers are one of nine Premier League clubs with a gambling company …

Betway has announced that it is the new title sponsors of the 2017 British Basketball All-Stars Championship. The event, which will take place at the O2 Arena on 24 September, will be shown live on Sky Sports, as well as being broadcast live in over 70 countries around the world. The prize fund for the new, entertaining version of the …

PvPRO.com has announced esports sportsbook operator Betway as the head sponsor of the ESG Tour, Mykonos 2017. The tour, which commences on 7 September, sees eight of the best teams in Counter-Strike: Global Offensive compete for the €200,000 prize purse. Betway’s sponsorship comes after it announced its high-profile partnership with the ESL Pro League 2017 earlier this month. The operator, …

Betway has signed a three-year deal to become the official betting partner of four-time German champions, Werder Bremen. The deal marks Betway’s continued expansion into German football, as the online bookmaker has already sponsored four Bundesliga 2 clubs – St. Pauli, Union Berlin, Eintracht Braunschweig, Dynamo Dresden. The new agreement is part of Betway’s commitment to driving brand awareness with …

Betway has launched a new advertising campaign which takes a lead from the golden age of cinema.  The campaign created by Above+Beyond, breaks with category conventions and is the second campaign by the agency under the ‘for the love of the game’ platform. Breaking on 6 August, the campaign will feature six 30 second tv advertisements as well as online …

Betway the ‘Principal Sponsor’ of London Premier League football club West Ham United, will donate its front of shirt sponsorship to The DT38 Foundation during the upcoming pre-season clash with Manchester City   DT38 a charitable partner of West Ham helps raise awareness of men’s health issues, with a particular focus on testicular cancer. The Foundation was launched in 2015 in memory of …

Betway has agreed a contract extension to sponsor the Grade One Queen Mother Champion Chase for the next three Cheltenham Festivals. The champion two-mile chase was Betway’s first major racing sponsorship deal back in 2015, when Dodging Bullets shot to victory under Sam Twiston-Davies, and the leading online bookmaker will now sponsor the top-level contest up to and including 2020. …

Independent bookmaker, Betway has signed a seven-figure three-year deal with Aintree Racecourse to become the official betting partner of this year’s Grand National Festival, to be held on Thursday 6th – Saturday 8th April. Increasing its profile withing UK racing, Betway adds the high coverage sponsorship to its existing sports portfolio which includes sponsorship of  the Champion Chase at the …