Tag Archives: Anthony Werkman

Changing regulatory landscape sees Betway move affiliate program in-house

Seeking to meet new industry regulatory demands placed on advertising and player acquisition, online bookmaker Betway has confirmed that it will move its affiliate marketing program in-house. Updating stakeholders, Betway marketing informs that its decision has been motivated by the substantial regulatory changes within its active operational territories. Moving forward, all Betway third-party marketing partners will now be fully managed …

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Betway Group digs deep to provide for worthy cause

The Betway Group has announced that its employees have raised over £70,000 for one of its charity partners, the English Federation of Disability Sport (EFDS). EFDS works to make active lives possible by enabling organisations to support individual disabled people to be active and stay active for life. The national charity looks to a better future where everyone can enjoy …

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Betway extends Snooker sponsorship

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Snooker’s UK Championship is to remain part of the Betway portfolio of sponsorship’s, after the global online gaming company agreed a fresh three-year deal. Forming part of the sports Triple Crown, alongside the Masters and World Championship, this latest partnerships continues the initial two year £850,000 deal agreed two years ago. Barry Hearn, World Snooker Chairman, said: “We are delighted …

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Betway announces ‘UK media review’ following end of partnership with Starcom

Online betting group Betway has this morning confirmed that it is reviewing its current ‘media agency arrangements’, following the conclusion of its lead media planning and buying account with Starcom UK. Betway management informs that it is currently compiling a list of marketing agencies with the assistance of AAR, the operator expects to announce its agency shortlist by the end …

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Betway leadership restructure sees Anthony Werkman promoted to CEO

Online betting firm Betway Group has undertaken a corporate leadership restructure, confirming the promotion of Anthony Werkman current Director of Marketing Operations to Chief Executive Officer. Werkman replaces CEO incumbent Richard Akitt, who has taken the position of Group Chairman, with immediate effect. An experienced industry commercial veteran, Werkman has led Betway marketing operations since 2013, acting as a key …

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Betway defends football shirt sponsorship deals

Betway has defended the gambling industry’s ability to sponsor Premier league football shirts in the wake of Labour’s proposals to ban gambling firms sponsoring football shirts. Since February 2015, Betway has been the official shirt sponsor of West Ham United, this season’s extension of the partnership, means The Hammers are one of nine Premier League clubs with a gambling company …

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Betway nets new sponsorship deal with 2017 British Basketball All-Stars Championship.

Betway has announced that it is the new title sponsors of the 2017 British Basketball All-Stars Championship. The event, which will take place at the O2 Arena on 24 September, will be shown live on Sky Sports, as well as being broadcast live in over 70 countries around the world. The prize fund for the new, entertaining version of the …

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Betway has been announced as the head sponsor of the ESG Tour

PvPRO.com has announced esports sportsbook operator Betway as the head sponsor of the ESG Tour, Mykonos 2017. The tour, which commences on 7 September, sees eight of the best teams in Counter-Strike: Global Offensive compete for the €200,000 prize purse. Betway’s sponsorship comes after it announced its high-profile partnership with the ESL Pro League 2017 earlier this month. The operator, …

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Betway expands its football sponsorship portfolio with former German champions

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Betway has signed a three-year deal to become the official betting partner of four-time German champions, Werder Bremen. The deal marks Betway’s continued expansion into German football, as the online bookmaker has already sponsored four Bundesliga 2 clubs – St. Pauli, Union Berlin, Eintracht Braunschweig, Dynamo Dresden. The new agreement is part of Betway’s commitment to driving brand awareness with …

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