Independent bookmaker, Betway has signed a seven-figure three-year deal with Aintree Racecourse to become the official betting partner of this year’s Grand National Festival, to be held on Thursday 6th – Saturday 8th April.
Increasing its profile withing UK racing, Betway adds the high coverage sponsorship to its existing sports portfolio which includes sponsorship of the Champion Chase at the Cheltenham Festival, which has expanded its backing to sponsor this year’s top race meeting in the North West.
Furthermore, Grade 1 contests the Betway Bowl Steeple Chase, Betway Aintree Hurdle, Betway Mildmay Novices’ Steeple Chase and Betway Mersey Novices’ Hurdle are all now part of the bookmaker’s sponsorship stable, and the Betway Handicap Steeple Chase will also hold the firm’s name.
Anthony Werkman, Marketing and Operations Director at Betway, said: “The Grand National Festival at Aintree is a hugely important race meeting and we’re delighted to be its new official betting partner.
“With the Betway Champion Chase in March, the Betway Lincoln on 1st April and now our sponsorship at Aintree, spring is going to be a very exciting time of year for us.”
John Baker, Managing Director of Aintree Racecourse, said: “We’re thrilled to welcome Betway as the new official betting partner of the Randox Health Grand National Festival in a three year deal. We’re delighted that they have taken five high quality races over the course of the three days, including the prestigious Grade 1 Betway Aintree Hurdle, the feature race of Grand Opening Day on Thursday 6th April.
“This year’s Randox Health Grand National is already lining up to be another spectacular race with 110 quality entries announced last week. In addition to Betway, we look forward to working with a new, exciting headline sponsor in Randox and a new and respected broadcast partner in ITV Racing.”