Betway has agreed a landmark two-year deal to become the official shirt sponsor of Spanish La Liga side Deportivo Alavés. The deal which was facilitated at SBC’s Sponsorship Forum at Betting on Football, comes as Alavés prepares for its third successive season in La Liga having finished 14th last campaign, reaching the quarter finals of the Copa del Rey. Alavés …
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Betway furthers its coverage and presence within esports, confirming that it will sponsor the newly reformed ‘Made in Brazil’ (MiBR) team. The partnership represents Betway’s second esports team sponsorship, with the bookmaker acting as a lead sponsor of Counter Strike outfit Ninjas in Pyjamas (NiP). Coached by Ricardo “DEAD” Sinigaglia, a leading figurehead in the Brazilian esports’ scene, the MiBR …
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Betway has extended its reach across the top tiers of European football, by signing a sponsorship deal with The Primera División’s, also known as La Liga, C.D. Leganés. The two year deal will see the online bookmaker become the club’s official shirt sponsor, in a year in which C.D. Leganés is to celebrate its ninetieth anniversary by competing for the …
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SBC Events will invite more than 2,500 delegates to “feel the pulse of the sports betting industry” through six events at this year’s Betting on Sports Week in London. Taking place from 18-21 September at Olympia London, #boscon2018 will feature five conferences – Betting on Sports, ESI London, Casino Beats Summit, AffiliateFEST and Sponsorship Forum, as well as a lavish …
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Betway has moved to expand its corporate governance team, confirming the appointment of Roger Parkes as new Director of Compliance and Regulatory Affairs. Parkes has led Betway Group corporate compliance and licensing initiatives since 2015 and has previously served as Senior Sector lead for the UK Gambling Commission (2014-2015). The promotion will see Parkes join the Betway Limited board, which …
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Updating the market, Betway has this morning informed that it has selected OMD UK to lead its UK media planning and buying account valued at a spend of + £30 million per year. With the assistance of intermediary service AAR, Betway held discussions with multiple agencies, before instigating a four-way pitch process that was won by OMD UK (Omnicom Group …
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Global sports betting site, Betway has announced that it has initiated the search for a new creative agency, following the conclusion of its seven-year partnership with Above+Beyond. The new agency will start in summer 2018 on a long-term, multi-million-pound contract. It will work towards a major global campaign launch and regional roll out in 2019, supporting Betway’s growth into new …
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Seeking to meet new industry regulatory demands placed on advertising and player acquisition, online bookmaker Betway has confirmed that it will move its affiliate marketing program in-house. Updating stakeholders, Betway marketing informs that its decision has been motivated by the substantial regulatory changes within its active operational territories. Moving forward, all Betway third-party marketing partners will now be fully managed …
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The Betway Group has announced that its employees have raised over £70,000 for one of its charity partners, the English Federation of Disability Sport (EFDS). EFDS works to make active lives possible by enabling organisations to support individual disabled people to be active and stay active for life. The national charity looks to a better future where everyone can enjoy …
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Snooker’s UK Championship is to remain part of the Betway portfolio of sponsorship’s, after the global online gaming company agreed a fresh three-year deal. Forming part of the sports Triple Crown, alongside the Masters and World Championship, this latest partnerships continues the initial two year £850,000 deal agreed two years ago. Barry Hearn, World Snooker Chairman, said: “We are delighted …
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