Betway has announced that it is the new title sponsors of the 2017 British Basketball All-Stars Championship.
The event, which will take place at the O2 Arena on 24 September, will be shown live on Sky Sports, as well as being broadcast live in over 70 countries around the world.
The prize fund for the new, entertaining version of the game is a record-breaking £100,000 d, including £20,000 for the eventual champions.
Five players per team will take to the court in shorter-timed quarters with unlimited roll-on/roll-off subs, timeouts and a double-point powerplay aimed at increasing the excitement in each match.
The tournament will showcase some of the best British basketball talent at London’s biggest indoor venue as eight of the UK’s top sides do battle over a total of 13 matches.
With double elimination in play to separate the teams from eight down to four, there are then semi-finals and then the championship match to determine the destination of the trophy.
Anthony Werkman, Director of Marketing and Operations at Betway, said: “It’s great to be involved with this innovative and exciting spin on a well-established sport.
“At Betway, we like to be at the forefront of new ideas and we strongly believe that the All-Stars Championship will deliver a thrilling experience to basketball fans and Betway customers at the O2 Arena.
“We’re also really pleased to be working with Matchroom Sport on another event. We have an excellent relationship with them and have worked on a number of successful sponsorships together.”
Barry Hearn, Chairman of Matchroom Sport, said, “We’re very excited to be once again working with our good friends at Betway. Over the years, we’ve enjoyed a close relationship centred on many of our sports including darts, snooker, boxing, pool, and now basketball.
“The All-Stars Championship is going to be a thrilling day out, showcasing one of the UK’s most up-and-coming sports. It’s the best of British, as well as some exciting All-Stars, and I believe this can be the start of something big both for basketball and Betway.”