Tag Archives: Anthony Joshua

Betway backing AJ to unify the heavyweight division

After successfully defending his World heavyweight titles on Saturday night, by stopping the admirably game Carlos Takam in 10 rounds, the speculation about what lies ahead for Britain’s Anthony Joshua has already begun. Whilst the latest videos of Tyson Fury in training will fuel the imagination of British fight fans that a 2018 super fight is possible. It appears that …

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Chris Watson – Why Betsafe punches above weight with boxing…

Seeking to boost its brand coverage and profile within the saturated UK betting market, European sports betting operator Betsafe has bet on boxing to gain its visibility and exposure. SBC speaks to Chris Watson Betsafe Brand Manager for the UK & Ireland, on the impact and engagement of boxing, and why the sport may offer the best marketing value for …

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William Hill – Joshua v Klitschko can Knockout £100 million betting mark

William Hill, the official sponsor of Anthony Joshua v Wladimir Klitschko, is predicting the global betting industry turnover could reach £100 million (£20 million in the UK alone) for Saturday’s eagerly awaited world heavyweight showdown. Watford’s Anthony Joshua is at present the 4/9 favourite to win the fight, and in the process add the vacant WBA and IBO titles to his collection. …

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Market Update – Unibet sees strong ‘Big Fight’ wagering as Joshua seeks to become the headline act of boxing

Bookmaker Unibet has informed SBC, that it is recording strong trading for April 29’s Heavyweight World Championship boxing clash between Anthony Joshua vs. Wladimir Klitschko. Issuing a trading update, Anthony Cousins’ Head of Sportsbook for Unibet & Kindred Group details that thus far 72% of the wagers have been placed on Joshua, 2% Draw and 26% on Klitschko. However, Cousins …

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Anthony Joshua favourite for SPOTY 2017

Copyright: veresovich / 123RF Stock Photo

Coral has already started taking bets for BBC Sports Personality of the Year 2017 and has made Anthony Joshua the 11-4 favourite to take the crown. Andy Murray won this year’s to become the first person to hit a SPOTY hat-trick but is priced at 4/1 to retain it once more next year. Joshua is set for a mammoth year. His …

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William Hill slashes odds on Alistair Brownlee for SPOTY 2016

William Hill has slashed the odds for Alistair Brownlee winning the BBC Sports Personality of the Year (SPOTY) from 100/1 to 10/1, after the triathlete attracted a rush of money for helping his brother over the finishing line at a race in Mexico. The two-time Olympic Champion gave up his own chances of winning the race to aid the exhausted Jonny …

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BOS – Find a bookmaker ambassador with the right personality

The CEO from Argyll Entertainment, the operator behind the new BetonBrazil sportsbook, has stressed the importance of bookmakers finding the right personality to reach an extended audience. Stuart Tilly spoke about making Alan Brazil part of the brand itself and ‘more than just an ambassador’, by using his personality to shape the design, audio content and prizes around the website. …

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Murray replaces Joshua as SPOTY favourite

After winning Wimbledon on Sunday afternoon, Andy Murray has moved ahead of Anthony Joshua as the bookmakers’ favourite to win this year’s BBC Sports Personality of the Year.  Murray is now 4/5 with William Hill to win the award for two years running, with Anthony Joshua at 6/1 and Welsh hero Gareth Bale at 8/1. It was also revealed that …

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William Hill agrees sponsorship deal for Anthony Joshua fights

William Hill has signed a deal with Matchroom Sport to be the title sponsors of IBF World Heavyweight Champion Anthony Joshua’s (MBE) next three fights. The new agreement follows on from William Hill’s sponsorship of AJ’s last two fights against Dillian Whyte and Charles Martin. Joshua (16-0-16 KO) defends his title for the first time at the O2 in London …

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BOFCON 2016 – Club Call: Partnerships and Activation

Tony Kenny and Mark Davies agreed that the days of making a sponsorship deal and waiting to the end to check its impact are long gone. Bookmakers and clubs are working on a daily basis to push sponsorship activation, ensure that the partnerships are engaging and generate PR opportunities. Tony Kenny, Head of Sponsorship for William Hill, cited the Joshua …

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