Betfred has been ordered to remove three posts on X, formerly Twitter, featuring heavyweight boxer Anthony Joshua by the Advertising Standards Authority (ASA) due to the athlete’s extensive social media following. The ASA had challenged whether the social media ads were in breach of the CAP Code on gambling advertising, which prohibits the use of well-known individuals judged to have …
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William Hill has secured a boost for its sports-focused marketing and branding strategy, partnering with Sky Sports News. According to a LinkedIn post from company UK Managing Director Alexis Zambolou, the deal will see William Hill sponsor Sky’s sports news broadcasts for the next football season. The deal marks William Hill’s first sponsorship arrangement since officially becoming a subsidiary of …
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UK Gambling has hosted its most impactful Safer Gambling Week (#SGWeek2021), according to figures published by the Betting and Gaming Council (BGC). This year’s campaign, which ran from 1-to-7 November generated circa 25 million social media impressions, as #SGWeek2021 unique content was displayed across Twitter, Facebook and Instagram. #SGWeek2021 high coverage saw Safer Gambling Week’s own Twitter, Instagram and Facebook …
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Matchroom Boxing is on the verge of inking a ‘record-breaking’ agreement with sports streaming service DAZN, which will replace Sky Sports as the company’s exclusive UK broadcast partner, according to reports. Following the announcement that Eddie Hearn will succeed his father Barry Hearn as Chairman of the Matchroom Sport brand upon his retirement, the promoter has struck a landmark rights …
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Eddie Hearn has stepped up to the position of Group Chairman of Matchroom Sport, replacing his father Barry Hearn OBE, who will move into an advisory position as President of the Group. Announced at Sheffield’s Crucible Theatre during the Betfred World Championship snooker tournament, Eddie Hearn’s ascent to the top position at Matchroom will see him coordinate the group’s various …
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William Hill has launched a new campaign to utilise its entire media and sponsorship portfolio in support of ‘Safer Gambling Week- #SGWeek20’ which takes place from 19-25 November. The bookmaker has launched a series of mini-clips and personalised messages from its sports ambassadors and sponsorship partners, promoting #SGWeek20’s core objective of broadening the conversation with customers and the wider public …
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As the world comes to terms with the continually evolving threat of COVID-19, SBC focuses on how the outbreak is having a significant impact on sporting events across the globe. Football Following the UK Government’s decision not to ban major gatherings, in spite of much criticism, the English Premier League seemed intent on continuing to play out the fixture list …
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This weekend’s ‘Super Saturday’ continued to attract mass-interest from UK punters this year, with punters wagering bets on the Epsom Derby, the Champions League Final, and the fight between Anthony Joshua vs Ruiz Jr. The all-English Champions league final between Liverpool and Tottenham Hotspur attracted the most attention from punters in terms of bets placed, closely followed by the Investec …
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With one of the racing calendar’s most iconic fixtures taking place this weekend, bookmakers are confident that the Epsom Derby will maintain its popularity during a bumper-Saturday of sports. Betting activity is expected to spike for the derby, as the Epsom Derby remains as the third most popular racing event – just behind Royal Ascot and the Cheltenham Festival. Andrew …
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William Hill is to launch a new advertising campaign this week featuring the unified world heavyweight champion Anthony Joshua with a new style of ad for the gambling industry which has come under fire for the aggressive tone in a typical betting advert. The multimedia campaign is the first of its kind for William Hill as it is brand-led, with …
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