Tag Archives: Anthony Joshua

Anthony Joshua stars in William Hill’s first ‘brand-led’ advert

William Hill is to launch a new advertising campaign this week featuring the unified world heavyweight champion Anthony Joshua with a new style of ad for the gambling industry which has come under fire for the aggressive tone in a typical betting advert. The multimedia campaign is the first of its kind for William Hill as it is brand-led, with …

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InsiderSport: William Hill & Matchroom Boxing’s knockout combination

William Hill’s partnership with Matchroom Boxing has meant the operator has been associated with the renaissance of British heavyweight boxing, as well as the exponential rise of the Heavyweight champion of the world, Anthony Joshua. InsiderSport Editor Joe Streeter spoke to William Hill’s Head of Media and Sponsorship Liam McKee, who underlined that the partnership with Matchroom is about far …

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6 of the Best – ECOMMPAY’s Paul Marcantonio

Blonk 6OTB

This week’s 6 of the Best comes from Paul Marcantonio, Head of UK & Western Europe at ECOMMPAY. Read on to discover which England international side provided a sporting highlight, a best bet that hasn’t yet landed and which category proved to be particularly tough. Best Holiday Not a particularly glamorous, but my best holiday experience was/is Olu Deniz in …

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Fury looks to inflict another blow on bookies

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In the early hours of Sunday morning British heavyweight Tyson Fury aims to return to the summit of the heavyweight division, when he challenges American knockout artist Deontay Wilder for his WBC Heavyweight Title. The Brit remains a slight underdog against the feared American, however Fury has shown he can overcome the odds before when he dethroned Wladimir Klitschko in …

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MansionBet unveils KSI vs Logan Paul boxing sponsorship

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MansionBet has announced the latest entry into its sponsorship portfolio, as the operator throws its support behind the KSI versus Logan Paul boxing match. Stating that it’s “pleased to continue supporting the lighter side of sports with this unique sponsorship,” it sees the firm build upon its deal with impressionist Darren Farley, which sees a variety of exclusive video content …

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Anthony Joshua “currently the sport’s biggest player”

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Two unbeaten fighters with mightily impressive knockout records take centre stage in Cardiff’s Principality Stadium this weekend, with the world watching with bated breath as one record crumbles to dust. Britain’s Anthony Joshua, with 20 wins from 20 fights and a perfect 100% KO record, faces off against Joseph Parker, with the New Zealander unbeaten in his 24 fights, 18 …

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AJ backed for BBC Sports Personality of the Year

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Anthony Joshua is the clear favourite to be crowned BBC Sports Personality of the Year, after the Watford boxer enjoyed a hugely successful year defeating Wladimir Klitschko to become the undisputed heavyweight champion of the World. Joshua went onto defend his crowns in Cardiff against tough challenger Carlos Takam, furthermore, AJ could be looking at an equally as triumphant 2018 …

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Betway in £1,000 Bradley Lowery Foundation donation

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Betway is to make a £1,000 donation to the Bradley Lowery Foundation, after ex-England forward Jermain Defoe was left off this year’s Sports Personality of the Year (SPOTY) shortlist. The current Bournemouth striker hit headlines up and down the country after building a heartening friendship youngster Bradley Lowery, who was bravely battling neuroblastoma and sadly passed away in July of …

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Betway backing AJ to unify the heavyweight division

After successfully defending his World heavyweight titles on Saturday night, by stopping the admirably game Carlos Takam in 10 rounds, the speculation about what lies ahead for Britain’s Anthony Joshua has already begun. Whilst the latest videos of Tyson Fury in training will fuel the imagination of British fight fans that a 2018 super fight is possible. It appears that …

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Chris Watson – Why Betsafe punches above weight with boxing…

Seeking to boost its brand coverage and profile within the saturated UK betting market, European sports betting operator Betsafe has bet on boxing to gain its visibility and exposure. SBC speaks to Chris Watson Betsafe Brand Manager for the UK & Ireland, on the impact and engagement of boxing, and why the sport may offer the best marketing value for …

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