Tag Archives: Alex Barkar

Gal Ehrlich joins BETER as new CEO

SBC News Gal Ehrlich joins BETER as new CEO

Gal Ehrlich has been selected as the new Chief Executive Officer for BETER where he will take over from Alex Barkar. Having previously served as the Chief Technology & Product Officer at Fortuna Entertainment Group as well as the VP of Shared Services at Playtech, Ehrlich will bring with him more than 20 years of experience as an operations and …

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Beach volleyball the latest new sports discipline for Setka Cup

beach volleyball

Beach volleyball has become the latest addition to the Setka Cup, strengthening its position as a leading organiser of fast sports tournaments for sportsbook operators. The new discipline, powered by BETER, provides operators with live streaming, live data and odds for approximately 450 extra betting events per month – with 16 matches each day. BETER explained that the matches, for …

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BETER to provide pin-point esports odds through Bayes deal


BETER, a provider of fast sports and esports content for sportsbook operators, has struck a new deal with esports data specialist Bayes Esports. Described by BETER as a ‘landmark deal’, it provides significant impetus to the growth of its esports department while allowing the company to supply odds with ‘pin-point’ accuracy. Bayes Esports will supply real-time data for popular esports …

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BETER: Extending the reach of ESportsBattle


Even though esports is still in a formative phase, the market is snowballing – having become the ‘sport of choice’ for operators throughout the coronavirus pandemic.  For BETER, the increased interest in esports presented a myriad of new opportunities to expand the reach of ESportsBattle. Let the ESportsBattle commence The ESportsBattle platform is powered by BETER. This means that BETER …

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BETER announces ‘unparalleled gaming experience’ with new CS:GO format

SBC News BETER announces ‘unparalleled gaming experience’ with new CS:GO format

Sports and esports betting provider BETER has announced a new format for its coverage of Counter Strike: Global Offensive (CS:GO) tournaments, including live streaming, live data and odds. The new format aims to provide an ‘unparalleled gaming experience’ for competing players as well as ‘captivating and spectacular events’ for esports viewers. Prior to the launch of the updated format, ESportsBattle …

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BETER partners with Asia Pro League tournament organiser

Asia Pro League

Sports and esports betting provider BETER has become a partner of the Asia Pro League, a new basketball league held in Central Asia.  This partnership aims to equip the basketball events with reliable and accurate trading provided by BETER, creating a wide variety of content for world betting operators. The Asia Pro League holds basketball tournaments and organises their live …

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Three years of BETER – creating fast ‘beterable’ content for the betting industry


Alex Barkar, founder and CEO of BETER, delivers a timeline for the company’s journey from sports content startup to established provider targeting maximum reach for its solutions, including both live streams and odds for the Setka Cup and ESportsBattle tournaments, as well as worldwide esports events coverage.  2018 – what BETER time to start? The creation of our company was …

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