Affiliate Leaders Archives

Affiliate Leaders Summit: Tools, Trends & Insights at this Year’s SBC Summit Americas

April 4, 2025

As SBC Summit Americas heads to Florida’s Broward County Convention Center this May, the spotlight will shine on the Affiliate Leaders Summit, a dedicated hub for affiliate marketers operating across North and Latin America. Positioned within the wider event, the summit offers not just a tailored expo area but also a sharp, strategy-driven content program built specifically for performance marketing …

Affiliate Leaders magazine marks opening of Brazil market

January 9, 2025

The launch of regulated sports betting and igaming in Brazil takes centre stage in SBC Media’s second issue of Affiliate Leaders. Featuring the likes of Flashscore CEO Pavel Krbec, OneTwenty Group CEO Chris Russell and local market players such as CEO of Propane Leonardo Benites, Affiliate Leaders explores the intricacies of the newly launched market, tipped as one of the …

Adsterra: Addressing Brazil’s Regional Diversity Is Essential

December 6, 2024

Ahead of SBC Summit Rio, SBC News and Affiliate Leaders caught up with Tarcio Santos, Marketing Manager at Adsterra, who will speak on the “Master Localised Marketing and CRM for a Winning Entry” panel as part of the Affiliate Leaders track. Santos shared insights into Adsterra’s approach to Brazil’s gambling market, emphasising its ability to provide brands with extensive non-mainstream …

Betconnect strikes early in Brazil prior to Bets launch

November 22, 2024

In the lead-up to SBC Summit Rio, SBC News and Affiliate Leaders had the opportunity to speak with Amanda Emmerick, CEO of Betconnect Brasil, who will be attending the event with her entire team. During the conversation, Emmerick reflected on Betconnect’s decision to launch in 2023 and shared insights into the company’s focus on diversified traffic strategies like influencer campaigns, …

Smart Social: Influencers need to be more mindful of the content they produce

November 15, 2024

As SBC Summit Rio approaches, we caught up with Luiz Felippe Correia de Almeida, CEO of Smart Social, who will be attending the event to represent his company. With Smart Social establishing itself as one of Latin America’s largest media hubs, the company CEO shared insights with SBC News and Affiliate Leaders on the company’s approach to influencer marketing, the …

France: a casino market in limbo

October 31, 2024

France recently halted its plans to regulate online casinos across the country, opting to engage in further consultations with stakeholders to weigh up whether or not the regulation of iGaming is viable. Affiliate Leaders unpacks what this complete 180 from the French government means for the country’s gambling sector. ———————————————————————————————— It’s been a week of U-turns over in France with …

M&A: changing the game for US affiliation

October 24, 2024

Affiliate Leaders dives into Sportradar’s recent acquisition, highlighting how this new entrant into the US affiliate space is shifting the playing field for player acquisition. ————————————————————————————— News of Sportradar’s acquisition of XLMedia’s North American gaming assets has set the industry abuzz this week, and it’s clear to see why. For a cool $30 million, Sportradar will add well-known brands – …

Google: How do I rank thee? Let us list the ways…

October 17, 2024

Another week, another update from Google – this time, the changes come in the form of listicle content, with the search engine prioritising a new content selection. Affiliate Leaders breaks down the effect that this change will have on rankings, and how affiliates can best embrace Google’s new update. —————————————————————————————————– Google has recently started trialling a new feature within its …

Advertising becomes a battleground Down Under

October 10, 2024

Affiliate Leaders puts the spotlight on Australia as we break down some of the political discussions surrounding a potential ban on gambling advertising, and the impact that this could have on affiliates. —————————————————————– Another week, another jurisdiction looking to introduce more stringent controls on the gambling industry. This time, it’s Australia that finds itself in the spotlight with the country’s …

Maior Apostas Brasil: Regulation will separate the men from the boys

October 4, 2024

In this interview with SBC News, Thamillin Valery Klen, CEO of Maior Apostas Brasil and Maior Apostas Portugal, shares her insights into the rapidly evolving Brazilian sports betting market and her journey as an affiliate. As she prepares to attend the highly anticipated SBC Summit Rio, Klen reflects on the major shifts the industry has experienced since the inception of …

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Tag Archives: Affiliate Leaders

Affiliate Leaders Summit: Tools, Trends & Insights at this Year’s SBC Summit Americas

Affiliate Leaders magazine marks opening of Brazil market

Adsterra: Addressing Brazil’s Regional Diversity Is Essential

Betconnect strikes early in Brazil prior to Bets launch

Smart Social: Influencers need to be more mindful of the content they produce

France: a casino market in limbo

M&A: changing the game for US affiliation

Google: How do I rank thee? Let us list the ways…

Advertising becomes a battleground Down Under

Maior Apostas Brasil: Regulation will separate the men from the boys

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