Tag Archives: Affiliate Leaders

Better World Casinos CEO on the Unsustainability of Unlimited Growth

SBC News Better World Casinos CEO on the Unsustainability of Unlimited Growth

In an industry often associated with risk and controversy, the narrative around ethical and sustainable practices is gradually gaining prominence. The concept of Environmental, Social, and Governance (ESG) principles is reshaping the landscape of the gambling industry, prompting stakeholders to reassess their values and priorities. SBC sat down with Floris Assies, the person at the helm of Better World Casinos, …

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FairPlay Sports Media: Crossing the Intersection of Technology and Content Creation

SBC News FairPlay Sports Media: Crossing the Intersection of Technology and Content Creation

In an era defined by dynamic shifts in technology and consumer behaviour, FairPlay Sports Media stands at the forefront of innovation, continually redefining the landscape of sports media and affiliate partnerships. We had the privilege of sitting down with Kelly Brooks, Chief Product Officer at FairPlay Sports Media, to gain invaluable insights into their strategies, philosophies, and vision for the …

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Covering All Bases: Andrew Garven Discusses Covers’ Expansion Amidst Industry Shifts

“Competition for new player acquisition is greater than ever before and the challenge is for affiliates to prove their they remain the most cost-efficient means of providing them,” SBC’s Affiliate Leaders engaged in a discussion with Andrew Garven, Head of Marketing at Covers, leading up to his upcoming speaking engagement at SBC Summit North America this May. The conversation delved into Covers' inception and its transformative journey into a pinnacle brand renowned for its premium sports wagering insights. Garven underscored the brand's unwavering commitment to adaptability in a dynamic landscape, spotlighting pivotal elements such as community immersion, responsible gambling advocacy, and cutting-edge multi-channel marketing strategies, bolstered by enduring partnerships with industry titans. Additionally, he shed light on the shifts within the US industry and offered insights into Canada's evolving market.

“Competition for new player acquisition is greater than ever before and the challenge is for affiliates to prove their they remain the most cost-efficient means of providing them.” SBC’s Affiliate Leaders engaged in a discussion with Andrew Garven, Head of Marketing at Covers, leading up to his upcoming speaking engagement at SBC Summit North America this May. The conversation delved …

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Betting Hero CEO Cassie Brickman on Streamlining the Customer Experience

SBC News Betting Hero CEO Cassie Brickman on Streamlining the Customer Experience

As sports bettors continue to become more sophisticated and have more and more  player-focused resources at their disposal, the need to foster acquisition and player loyalty through seamless customer journeys and unparalleled customer service is proving paramount.  SBC’s Affiliate Leaders recently sat down with Cassie Brickman, CEO of Betting Hero, ahead of her appearance at the Canadian Gaming Summit. Discussions …

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Matching Visions COO explores Network Dynamics ahead of CasinoBeats Summit

SBC News Matching Visions COO explores Network Dynamics ahead of CasinoBeats Summit

SBC’s Affiliate Leaders recently engaged in a discussion with Leanne Muleba, Chief Operating Officer of Matching Visions, in anticipation of her upcoming role as a speaker at the CasinoBeats Summit in May. Muleba delved into the mechanics of affiliate networks, underscoring their advantages for both smaller to medium-sized affiliates and well-established industry players. Muleba advocates alternative strategies for traffic monetisation …

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Gator Wagers Talks Alliances, Golf, and DFS values

SBC News Gator Wagers Talks Alliances, Golf, and DFS values

We often stress the value of customer loyalty, especially from the standpoint of operators. Yet, as our interviewee astutely notes, there are times when ‘it’s essential not to be exclusively loyal to any one sportsbook.’ “Where you place your bets can be just as crucial as who you bet on.” That’s why Gator Wager aggregates real-time odds from major operators …

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Michael Daly on Catena Media’s Tech-First Approach to US Growth

SBC News Michael Daly on Catena Media’s Tech-First Approach to US Growth

The effectiveness of affiliate-operator partnerships relies on numerous factors. These include the potency of the affiliate brand, their commitment to developing top-quality content, and their bold strategies for customer acquisition. Whether the strategy builds on the implementation of new technologies, exploration of diverse player acquisition tactics, or a forward-thinking approach to commission models, the goal remains the same – ensuring …

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A Look Ahead: SBC’s Julian Pitts Reveals Exciting Plans for Affiliate Leaders

A Look Ahead: SBC’s Julian Pitts Reveals Exciting Plans for Affiliate Leaders

Affiliates play a core role in interconnecting the global betting and gaming sector, the importance of which will be on full display at the SBC Summit Barcelona in September this year. Sharing his own experience of the gaming affiliate space and how it can navigate the challenges ahead, SBC’s Senior Affiliate Relationship Manager Julian Pitts broke down what he believes …

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Affiliate Leaders launches to connect international betting and igaming affiliates

Affiliate Leaders

SBC is connecting sports betting and igaming affiliate businesses from around the world with the launch of the Affiliate Leaders group. The new body provides a forum for affiliate marketing professionals to discuss the key issues influencing the future of the sector, share information, exchange ideas, and drive positive change through innovation. Some of the biggest names in the sector …

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