In the lead-up to SBC Summit Rio, SBC News and Affiliate Leaders had the opportunity to speak with Amanda Emmerick, CEO of Betconnect Brasil, who will be attending the event with her entire team. During the conversation, Emmerick reflected on Betconnect’s decision to launch in 2023 and shared insights into the company’s focus on diversified traffic strategies like influencer campaigns, …
Read More »
As SBC Summit Rio approaches, we caught up with Luiz Felippe Correia de Almeida, CEO of Smart Social, who will be attending the event to represent his company. With Smart Social establishing itself as one of Latin America’s largest media hubs, the company CEO shared insights with SBC News and Affiliate Leaders on the company’s approach to influencer marketing, the …
Read More »
France recently halted its plans to regulate online casinos across the country, opting to engage in further consultations with stakeholders to weigh up whether or not the regulation of iGaming is viable. Affiliate Leaders unpacks what this complete 180 from the French government means for the country’s gambling sector. ———————————————————————————————— It’s been a week of U-turns over in France with …
Read More »
Affiliate Leaders dives into Sportradar’s recent acquisition, highlighting how this new entrant into the US affiliate space is shifting the playing field for player acquisition. ————————————————————————————— News of Sportradar’s acquisition of XLMedia’s North American gaming assets has set the industry abuzz this week, and it’s clear to see why. For a cool $30 million, Sportradar will add well-known brands – …
Read More »
Another week, another update from Google – this time, the changes come in the form of listicle content, with the search engine prioritising a new content selection. Affiliate Leaders breaks down the effect that this change will have on rankings, and how affiliates can best embrace Google’s new update. —————————————————————————————————– Google has recently started trialling a new feature within its …
Read More »
Affiliate Leaders puts the spotlight on Australia as we break down some of the political discussions surrounding a potential ban on gambling advertising, and the impact that this could have on affiliates. —————————————————————– Another week, another jurisdiction looking to introduce more stringent controls on the gambling industry. This time, it’s Australia that finds itself in the spotlight with the country’s …
Read More »
In this interview with SBC News, Thamillin Valery Klen, CEO of Maior Apostas Brasil and Maior Apostas Portugal, shares her insights into the rapidly evolving Brazilian sports betting market and her journey as an affiliate. As she prepares to attend the highly anticipated SBC Summit Rio, Klen reflects on the major shifts the industry has experienced since the inception of …
Read More »
Ireland’s gambling regulations could finally be updated after years of debate about how to create a regime fit for the challenges of the modern day. Affiliate Leaders evaluates what the proposed changes could mean for the industry. ———————————————————————– Those of you who have been closely monitoring developments in Ireland this week might have seen that the long-delayed Gambling Regulation Bill …
Read More »
As the SBC Summit Latinoamérica approaches, the industry is preparing for another year of networking, partnerships, and insights into the fast-evolving Latin American markets. Among the key players attending is Flashscore, a global powerhouse in real-time sports data and fan engagement, which has grown significantly since its inception in 2006. Giancarlo Vial del Pozo, Flashscore’s Regional Manager for LATAM, offers …
Read More »
A change in Downing Street has done nothing to end the uncertainty about the UK government’s gambling policy, meaning rumours of new advertising restrictions continue to swirl. Affiliate Leaders evaluates whether change is imminent and what it could mean for the industry. —————————————————————- The last two months have been the epitome of change in UK politics. Following Labour’s landslide win …
Read More »
SBC News Voice of the Sports Betting Industry