Novomatic has made two new C-level appointments for its sports betting businesses, announcing new senior executives at Greentube and ADMIRAL Sportwetten. The senior shakeup sees Felipe Ludeña vacate his position as Managing Director at ADMIRAL Sportwetten to join Greentube as Chief Sportsbook Officer. Greentube functions as the Novomatic Interactive casino entertainment division, but maintains an active interest in sports betting …
Read More »Tag Archives: Admiral Sportwetten
Admiral Sportwetten continues Austrian football dominance
Austiran operator Admiral Sportwetten has continued to dominate the sports sponsorship space in its home market, linking with FC Red Bull Salzburg. Running until 2023, the new contract sees Admiral replace bet-at-home, which had been the official partner of the Die Roten Bullen since 2018. “It is with great pleasure that we are starting our new partnership with the Austrian …
Read More »Genius Sports Media takes lead on Admiral Group’s sportsbook marketing campaigns
Genius Sports Media, the publishing and advertising arm of Genius Sports, has agreed to support Admiral Group with customer engagement by launching a series of customer engagement-focused sportsbook marketing campaigns across multiple European markets. The partnership will see Admiral Group hand responsibility to Genius Sports Media for the creation, design and execution of bespoke acquisition and retention campaigns. The campaigns will …
Read More »Appeal against licensing proceedings supsension fails
An appeal by the German state of Hesse against the suspension of the gambling licensing procedures has failed at the Higher Administrative Court Kassel. The Hesse Ministry of the Interior and Sport had been instrumental in issuing the 20 licences under the Interstate Treaty on Gambling, but some of the operators who didn’t get a licence have appealed against the …
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