Tag Archives: 49s

Jessica Mills, SIS: Understanding the numbers betting player community

Jessica Mills, Head of Product Proposition at SIS, highlights how a close-knit audience of numbers betting fans is fuelling engagement across social media channels and revitalising the heritage 49’s live numbers game for betting clients…  Social interaction amongst bettors is a key driver of engagement, and the numbers betting environment has this in abundance. The online slots sector takes credit …

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SiS completes 49’s revival ahead of product’s 25th anniversary

Sports Information Services (SiS) has witnessed a revival of its 49’s Live Draw product, as the numbers game celebrates its 25th anniversary. The 49’s brand first launched in 1996. Last year, to the surprise of industry observers, SIS acquired the 49’s Limited business, expanding its betting services into live draw games. Subsequently, SIS completed a brand refresh of the 49’s, …

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SIS debuts new-look 49’s offering

SIS will help online and retail operators to drive profitability after launching its revamped 49’s offering. 

SIS will help online and retail operators to drive profitability after launching its revamped 49’s offering.  Rebranded as ‘The Original Live Draw’, the twice-daily 49’s draw has been given a new look but will retain its “strong heritage”. The 49’s offering will be supported by virtual horse and greyhound racing from SIS’ portfolio, as well as the Irish Lotto Bet …

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Angel Calderón, SIS: Tapping into the LatAm racing heritage


Countries nearer the US border tend to prefer US-style bets, while those further south have more in common with Europe in terms of culture and so often favour European-style bets on racing. That was a key message from Angel Calderón (pictured), Digital Sales Manager at SIS, as he spoke about his company’s pursuit of new customers in Latin America (LatAm) …

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SIS: Offering an omni-channel experience for online and retail customers


Rachel Coulson, Head of Product Proposition at SIS, highlights how operators can adjust their online sportsbook offering to optimise engagement with both online and retail customers within the current climate. Retail has long been the cornerstone of the betting industry in many countries and for a significant proportion of bettors it is the place where they will always choose to …

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SIS expands into the numbers game with 49’s takeover 

Sports Information Services (SIS) has confirmed that it has acquired the full shareholding of daily live draws and virtual horseracing operator 49’s Limited (www.49s.co.uk).   Reaching an agreement with co-owners GVC Holdings and William Hill, SIS will take over the full management of the 49’s daily live draws and virtual horseracing brands Portman Park, Sprint Valley, and Steepledowns, as well …

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SIS announces renewal and expansion of 49’s agreement

SIS (Sports Information Services), a renowned supplier of betting products to retail and online operators, has announced the renewal of its retail agreement with 49’s, and an expansion to cover international and online. The 49’s numbers games, live draws and virtual content have been included in SIS’s Retail TV Service for independent bookmakers and SIS’s ROW (Rest of the World) …

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49’s restructures executive management following departure of David Purvis as CEO

Fixed odds ‘numbers betting’ supplier 49’s Ltd has confirmed the departure of David Purvis as company CEO. Purvis served 49’s Ltd for over 3 years and has left to pursue new challenges as he seeks to expand his consultancy business. Mike jones Chairman of 49’s confirmed the departure of Purvis, stating that the company would not replace the position but …

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