Betby partners with fellow B2B platform to widen product reach

B2B sportsbook platform Betby is aiming to target a wider range of prospective operator partners via a deal with Elantil, a fellow B2B platform.

The deal will see Betby’s sportsbook solution integrated into Elantil’s platform, and therefore being made available to operators utilising the latter’s marketplace.

This will grant the brand greater exposure to and connections with a wider pool of operators. This includes prospective partners for its Betby.Games, trading and risk management services, as well as the tools developed by its AI Labs division.

John Debono, Chief Technical Officer at Elantil, said: “Having BETBY join our marketplace significantly strengthens our sports betting offer. Their depth of content, technological reliability, and focus on innovation perfectly match our vision to build a flexible and high-quality ecosystem for iGaming operators.

“This collaboration not only enhances our platform’s capabilities but also exemplifies our commitment to integrating top-tier solutions that empower operators to deliver exceptional experiences to their users.”

The deal marks a continuation of what looks set to be an active year for Betby, coming after the company closed 2024 in a strong position. Taking momentum over into 2025, the firm closed Q1 with sportsbook GGR rising 179%.

In recent years, esports has become an increasingly important target market and product area for the company. Recent developments in this area include the addition of betting tips and new e-sims based on FIFA’s Penalty Shootout and Mortal Kombat 11.

Esports is a highly valuable global sector, with well over 300 million people watching esports tournaments annually and a substantial number of these people also betting on it.

Betby is looking to provide operators with solutions for this market, and partnerships with the likes of Elantil play a role in achieving this goal.

Stefanos Karakidis, Head of Business Development at BETBY, added: “We are thrilled to join forces with Elantil, a forward-thinking platform that opens new doors for us to reach a broader set of operators.

“This collaboration ensures that more brands can tap into our powerful sportsbook solution and deliver a best-in-class betting experience to their audiences.”