SBC News Voice of the Sports Betting Industry
Altenar has launched a Betslip Boost promotional feature to help sportsbooks boost customer engagement.
The supplier detailed how the new tool gives players the opportunity to boost their potential payout by applying the promotion to a bet of their choice, allowing them to earn extra winnings without increasing their stake.
Dinos Doxiadis, Sportsbook Product Development Manager at Altenar, commented: “The Betslip Boost feature is another step in delivering cutting-edge solutions that benefit both our clients and their players.
“It empowers players to maximise their winnings on their choices but also enables operators to customise promotions.”
Doxiadis also highlighted that the promotion is customisable, meaning operators have control of the qualifying criteria and can use the feature to promote betting on specific bet types, events or competitions.
Furthermore, once a player adds a qualifying selection to their betslip, they have the option to ‘power up’ their winnings by a percentage which is also chosen by the operator.
Altenar added in the release: “Players can tailor their strategy and look to enhance their winnings on the bet of their choosing, adding an extra layer of excitement to the user experience.
“Engagement is also improved by the prospect of increased payouts at no extra cost, making the Betslip Boost a valuable tool when it comes to both player acquisition and retention.”
Last week, Altenar also confirmed the launch of its new Rewards System, a standalone tool that operators can use to offer large prize pools with the aim of generating more traffic through an engaging user experience.
According to the firm, bets placed on pre-specified sports, championships, events or markets will be eligible for prizes, with betting activity used to award tickets (reward entries). At the end of the campaign, the total prize pool is distributed to the players accordingly.
