SBC News Voice of the Sports Betting Industry
Altenar has formed a partnership with Immense to elevate the sports betting offering of the igaming group, formerly known as Videoslots.
The deal will see Altenar’s sportsbook used globally by casino brands such as Mr Vegas, Videoslots, MegaRiches and more.
Sam Hill, Sales Director at Altenar, commented: “We’re delighted to be entering into this long-term partnership with Immense Group and their various brands. We look forward to enhancing their existing sports offering as they look to grow their position across many regulated markets.
“Altenar is ideally placed to support casino-led brands by adding our managed sportsbook vertical and executing their specific trading strategy for them, and we can’t wait to get going.”
The deal sees Altenar continue to focus on helping casino operators expand their operations when it comes to sports betting.
Malta-based Immense Group recently launched its first sports-led brand called DBET.com, which is intended to be an ‘international challenger’ on the online sportsbook market.
“We conducted an extensive review of existing sportsbook providers and Altenar came out looking very strong on all parameters,” added Klas Winberg, Chief Commercial Officer at Immense.
“I am happy to say that they have not disappointed. From onboarding, integration to launch, all has worked seamlessly.
“We expect that the Altenar sportsbook will be a very strong contributor, if not the biggest, for growth this year. So far we are very happy with what we see.”
Last week, Altenar also announced the launch of its Bet Builder Boost, designed to elevate the product experience for both operators and players.
By integrating boosted odds into its Bet Builders, Altenar offers a new betting option that aims to enhance the user experience, particularly for pre-live markets. It also enables operators to increase player retention without sacrificing margins.
