SBC News Voice of the Sports Betting Industry
Sports betting software specialist Altenar has confirmed the launch of its new Rewards System, a standalone tool that operators can use to offer large prize pools with the aim of generating more traffic through an engaging user experience.
According to the firm, bets placed on pre-specified sports, championships, events or markets will be eligible for prizes, with betting activity used to award tickets (reward entries). At the end of the campaign, the total prize pool is distributed to the players accordingly.
Dinos Doxiadis, Altenar’s Sportsbook Product Development Manager, explained: “We are staying true to our principles which is to provide our operators with great tools that will help them grow. This project was designed to bring casino-style rewards to sportsbooks and give the option to our operators to utilise them as they want.
“We are versatile enough to support custom payout structures so our operators can create different styles of campaigns (one big winner, or a large number of small ones) and we’ve also included engagement thresholds for payout eligibility to encourage users to bet more. We consider it another nice innovation and another reason why we stand out.”
The Rewards System also enables operators to set out the rules and payout structure with the option to offer one large prize or smaller prizes to more players. Clients operating multiple brands can run campaigns across all sites, allowing larger prize pools to build up and creating further excitement.
For players, participation is free and the reward entry can be used to promote loyalty and increase revenue. To help promote the new tool, Altenar has produced a short video highlighting its key features and benefits. The tennis-themed advert is the latest in a series of videos which Altenar has commissioned to accompany a number of exciting sportsbook upgrades in recent months.
