SBC News Voice of the Sports Betting Industry
MiFinity has partnered with Atlaslive as the payments company extends its reach into the betting and gaming sector.
One core focus of the deal is to integrate MiFinity’s payment solutions into Atlaslive’s software, in turn enhancing payments capabilities for the latter’s igaming operator partners.
Lidiia Vakulenko, COO at Atlaslive, commented: “We are thrilled to partner with MiFinity to enrich our suite of payment solutions tailored for the igaming industry.
“MiFinity’s robust payment infrastructure and global regulatory compliance will significantly enhance the efficiency and flexibility of payment processing for our clients.”
MiFinity’s eWallet is an area of particular focus, described by the company as its ‘cornerstone product’ and positioning it as an omnichannel payments provider globally. The company has put a lot of focus into developing its wallet over the past few years.
The arrangement further extends MiFinity’s connections with the betting industry, a sector the company has been targeting for some time. The firm has partnered with the likes of Latin America-facing sportsbook BetWarrior.
MiFinity’s interest in betting and gaming is also seen in its licence. The firm is licensed with the UK Financial Conduct Authority (FCA) and the Malta Financial Services Authority (MFSA), two of Europe’s biggest betting jurisdictions – the former a massive consumer market and the latter home to countless betting operators and suppliers.
“At MiFinity, we are dedicated to providing innovative payment solutions that cater to the evolving needs of online businesses, including the dynamic igaming sector,” added Kieron Nolan, Co-Founder of MiFinity.
“Through this partnership with Atlaslive, we look forward to delivering enhanced payment capabilities that enable igaming operators to optimise their payment processes and elevate user experiences globally.”
