SBC News Napoleon nets ‘more prominent place’ at RSC Anderlecht in extended deal
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Napoleon nets ‘more prominent place’ at RSC Anderlecht in extended deal

Napoleon Sports and Casino has strengthened its partnership with RSC Anderlecht.

The brand has been described as an important partner of the Belgian club since summer 2023 and was already visible on the sleeves of the shirt and in the stadium. 

The new deal runs until the summer of 2027, with investments having already been made to reinforce the stadium experience last season.

Philippe Joos, General Manager Napoleon Sports & Casino, said: “As a Belgian company, we are particularly proud of our involvement in Belgian football. 

“We look back with satisfaction on the first year of partnership with RSC Anderlecht and look forward to further cooperation that focuses on responsible sports experience. 

“RSCA and Napoleon not only cherish the passionate love for entertainment, excitement and unforgettable moments, but also the ambition to be the biggest, with an eye for local roots.”

Furthermore, Napoleon will now have a ‘more prominent place’ on the front of the team shirts for the ’24-’25 season. From 2025, the brand will then become visible on the back of the purple shirts.

The home and away shirts will be presented in the first week of July, and the club posted a preview of the new branding on Instagram.

Kenneth Bornauw, CEO Non-Sports RSC Anderlecht, added: “We are delighted that one of our existing partners has chosen to further strengthen their commitment to the club. 

“This is a recognition of our great partnership and illustrates the impact our brand and channels have in realising the commercial objectives of our partners.”

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