Belgian National Lottery retains naming rights of Anderlecht stadium

Nationale Loterij – the Belgian National Lottery – and RSC Anderlecht have announced a renewal of their sponsorship agreement. 

As the organisation remains a partner of the club, it will continue to lend its name to the Belgian football club’s stadium, Lotto Park.

Belgian National Lottery Managing Director, Jannie Haek, commented: “I am delighted that our partnership with Sporting Anderlecht is being continued. 

“It is quite exceptional that the name “Lotto Park” has, in a very short time, become part of the collective memory in football. The naming of various venues and locations is inherent to the Belgian National Lottery’s strategy of being as close as possible to our fellow Belgians every day.”

First partnering in 2018, the pair have lauded their collaboration as appealing to a ‘particularly wide’ audience. It was then in 2019 that the group retained the stadium naming rights.

This original agreement marked the first time that a company had obtained naming rights for the Brussels stadium since 1983, when it was rebuilt.

Furthermore, the Lotto – which celebrates its 45th anniversary this year – will continue to organise numerous initiatives for Anderlecht fans,  which previously held the ‘RSCA Fanatico’ competition which sees fans take part in various challenges inside the stadium.

CEO Non-Sports, Kenneth Bornauw, noted: “We are delighted to continue our partnership with the Belgian National Lottery. The Lotto Park has become a familiar name in recent years, a brand name that stands for passion and a wonderful experience for fans. 

“It is pleasing to see that the National Lottery is confident about the road ahead and is continuously supporting us in our ambitions.”