Garry McGibbon to expand kwiff’s market share as Acquisition Director

Eaton Gate Gaming, operator of kwiff and betkwiff, has appointed Garry McGibbon as Director of Acquisition.

McGibbon will lead Spryme Limited, Eaton Gate’s marketing services company based in Gibraltar. His responsibilities will include expanding the ‘super-charged’ betting platform’s market share in both the UK and international markets. 

Gibson commented: “I’m incredibly happy to be a part of kwiff’s mission to share its fantastic Sportsbook product with the betting public.”

McGibbon described kwiff as a “challenger brand full of great ideas for disrupting the market”, and also praised the firm’s “super-enthusiastic colleagues” for being incredibly welcoming.

“It’s great to join a business on such a strong upward trajectory, and I’m sure we’ll enjoy plenty of ongoing success together,” he added.

With more than 25 year’s gambling industry experience, McGibbon started as a horse racing analyst and journalist with Timeform. 

From there he moved to the operator side in 2007, where he served as Managing Director of the Mandalay Media Division for JPJ Group from 2015 to 2019. The ensuing merger meant he became Commercial Director for Europe and Asia at Gamesys from 2019 to 2021. 

Just before joining Eaton Gate Gaming his roles included VP Commercial and for a short period Chief Marketing Officer (CMO) at Casumo between 2022 and 2023. 

Eaton Gaming Group and kwiff’s CEO, Charles Lee, concluded: “We’re really happy to bring Garry into the team to work across the kwiff and betkwiff brands. 

“His experience and extensive knowledge will be an invaluable asset as we continue to deliver on our progressive expansion strategy.”