SBC News Voice of the Sports Betting Industry
Sportradar has announced an enhanced partnership with super-charged betting service, kwiff.
The agreement will continue to span multiple sports and Sportradar will continue to provide the operator with pre-match and live score data, as well as its content solutions including Live Match Trackers.
kwiff CEO Charles Lee commented: “Sportradar has been a fantastic partner for us over a number of years and I’m very happy to expand our relationship. Their delivery of data and content align perfectly with our proprietary sportsbook and platform.”
A notable addition to the deal is the inclusion of efootball, part of Sportradar’s esportsbetting content. Kwiff will be engaging the next generation of betting audiences through the seamless integration of live efootball streaming.
Lee continued: “We are always striving to improve our entertaining, personalised experience for our players and Sportradar’s content builds on that mission.”
The agreement, extending through 2025, positions Sportradar as a major data and content supplier to the supercharged betting operator.
It was only this month that kwiff stated it will ‘double down on its commitment’ to delivering a strong player experience by introducing personalised advertisements using Sportradar’s ad:s solution.
Kwiff has previously incorporated the proprietary programmatic advertising solution into its wider offering, as the company looks to add momentum to its successes in user acquisition by further optimising its media buying capacity.
