BETBY has completed the latest in a series of management appointments made this year, naming Pierre Pulis as its new Head of Marketing.
The new hire’s key responsibilities at the B2B betting solutions supplier will be to drive the group’s marketing initiatives, raise brand awareness and lead campaigns in support of its growth strategy.
He joins the firm towards the end of an active year both in terms of commercial activity and hiring. DuringH2 2023, the firm opened a new office in Barcelona, incorporated content from Vegangster and rolled out its products with NuxGame.
Pulis remarked: “I am thrilled to be joining BETBY in the role of Head of Marketing. BETBY is continually enhancing its reputation in the industry, and I am very excited to be leading such a talented marcomms team which is poised to make significant contributions to BETBY’s ongoing success.”
Before joining BETBY, Pulis built up experience in the igaming sector via a tenure at BtoBet, the betting solutions supplier subsidiary of NeoGames, acquired by the Israeli firm last year in its takeover of Aspire Global. His previous roles include editorial work on both offline and online media.
The addition of BETBY’s new Head of Marketing to the group’s management team follows three other major hires conducted this year – Hugo Baungartner as VP for Global Markets,
Viki Vitanyi as Head of Client Success, Stefanos Karakidis as Senior Business Development Manager and Sergey Tsukanov as Chief Product Officer.
Leonid Pertsovskiy, CEO at BETBY, said: “With strong experience of the B2B sports betting landscape, Pierre has in-depth knowledge of the market and has established long-standing relations with industry friends, whilst also bringing with him a wealth of experience and creativity. We are delighted to have him lead on our marketing projects as we look for further growth in 2024.”