Altenar at SBC Summit Barcelona

‘Vibrant’ Barcelona home to BETBY’s fifth office

BETBY has revealed a new office in Barcelona as the sportsbook supplier looks to significantly grow its employee base.

Complementing its European footprint, with further hub locations in Latvia, Malta, Curaçao, and Montenegro, the new opening will be BETBY’s fifth global office.

Labelled a ‘key part of an impressive expansion strategy’, the brand’s employee count has now risen to over 100 this year, following reports of another strong commercial year.

CEO of BETBY, Leonid Pertsovskiy, commented: “The new office is the latest step in our ambitious growth plans, and we couldn’t be happier to have a hub in such a beautiful city that is full of passionate sports betting fans.

“The site will strongly focus on artificial intelligence, machine learning, and innovative technologies in sports technology and betting, and we are excited for our latest location to become our brand’s research and development hub.”

The brand described the city as ‘vibrant’ and ‘exciting’, as it aims to highlight the emphasis it is placing on the region.

On LinkedIn, BETBY said that the new Barcelona office is poised to be its Research and Development (R&D) powerhouse.

“It will be dedicated to harnessing the cutting-edge capabilities of AI and Machine Learning. Barcelona is the perfect backdrop for this exciting new chapter in BETBY’s story,” the company continued.

BETBY will be exhibiting its product portfolio at SBC Summit Barcelona on stand SB712 from 19-21 September.

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