BETBY has announced a partnership with Netherlands-based igaming provider, NuxGame.
The deal will allow NuxGame customers to use the Malta-based supplier’s sportsbook solution, and will also provide its esports offering via the Betby.Games range.
Chris Nikolopoulos, Chief Commercial Officer at BETBY, stated: “Partnering with forward-looking brands excites us a great deal as we continue to improve our offering by tapping into further innovation which will benefit both BETBY and our partners.
“Integrating with NuxGame will only enhance our products and will certainly give NuxGame’s customers next-level betting opportunities.”
The partnership sees NuxGame broadened its sportsbook market range, which will cover a wider array of events as well as establishing a stronger presence in the burgeoning esports betting landscape.
“We are thrilled with the opportunity to collaborate with BETBY, with the company’s products and platform renowned for its vast array of markets and content for its partners,” added Bar Konson, Head of Sales and Business Development at NuxGame.
“We have no doubt this integration with BETBY will perform incredibly well and increase engagement, we anticipate this being a fruitful new partnership.”
In recent weeks, BETBY also announced a collaboration with Africa365.com which included the integration of content from the latter’s brand infiGaming.
The deal enhanced the Malta-based sportsbook supplier’s offering, which now consists of more than 700,000 competitions across both regular sports and esports.