SBC News Voice of the Sports Betting Industry
BETBY has announced a collaboration with Africa365.com, which includes the integration of content from the latter’s brand infiGaming.
The deal enhances the Malta-based sportsbook supplier’s offering, which now consists of more than 700,000 competitions across both regular sports and esports.
Chris Nikolopoulos, Chief Commercial Officer at BETBY, said: “Being able to partner with Africa365 will significantly improve our already outstanding offering.
“We are constantly striving to provide the widest range of content within our platforms and infiGaming’s portfolio and expertise will be invaluable as we take the next step to ensure players continue to engage with our products.”
The African operator has described infiGaming as a crypto gaming platform provider that is ‘revolutionising’ the way players experience online gaming.
“BETBY has established itself as a leading brand across the globe, and we are thrilled to sign this agreement which will allow our content to reach wider audiences,” added Jordan Stone, CEO at Africa365.
“We pride ourselves on our commitment to innovation and staying ahead of the curve, and we are sure that BETBY will provide a first-class solution for our content to thrive.”
BETBY, which was founded in 2018, has reported ‘significant progress’ across the globe, and recently appointed Viki Vitanyi to the role of Head of Client Success.
Nikolopoulos said at the time: “We want to attract the top talent in the industry to push us to new heights, and this is evident with our latest hire. Viki brings a wealth of experience, and we’re confident she’ll be a fantastic asset for BETBY.”
