KICK has been named the shirt sleeve sponsor of Everton FC for the upcoming Premier League season. The streaming platform’s logo will debut on the shirt sleeves of the club’s senior men’s team for their pre-season friendly against Sporting Lisbon on 5 August. Everton women’s and Under-21s teams will also sport the KICK brand on their sleeves for the 2023/24 …
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Premier League clubs have taken a significant step to reduce the coverage of gambling sponsorships by unanimously agreeing to remove gambling brands from the front of their matchday shirts. The anticipated move makes the Premier League the first UK professional sports league to voluntarily implement such a measure phasing out betting sponsorships. The decision comes after an extensive consultation process …
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After a turbulent two years playing behind closed doors, Boreham Wood FC has experienced a positive 2021, with strong league results, an impressive FA Cup run and a mutually beneficial partnership with LV BET. Sponsorship arrangements between betting companies and football clubs have been under scrutiny, as the government moves ahead with its review of the 2005 Gambling Act. Gambling …
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Cyprus-based sports betting operator Parimatch has announced the launch of a new campaign featuring football players from its partner club Juventus. The marketing initiative – produced in collaboration with Ukrainian firm Electric Sheep Film – aims to increase brand awareness for the operator among fans of the Serie A club, and will be infused with Parimatch’s recognisable yellow logos. “For the …
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Burnley FC is seeking a replacement shirt sponsor for the Premier League club’s current contract with LoveBet, according to a report by The Athletic. The subscription-based sports site suggested that Burnley is ‘exploring new options’, with the online betting brand ‘believed to be experiencing serious financial difficulties’ amid the COVID-19 pandemic. The report stated that agents in Asia have been …
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At this year’s star-studded SBC Awards, Parimatch’s CEO Sergey Portnov was named Leader of the Year – an accolade which he was thrilled to receive. So as we approach the end of this challenging year, what better way to round off 2020 than by reflecting on the achievements of one of the industry’s top leaders. We spoke to Portnov to …
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Over the next few months, Nick Haynes from Form Labs – a division of Bettorlogic – is doing a Friday round-up of the best of the weekend’s sporting activity. As you can imagine, penalties are top of this week’s agenda. Three game weeks down and we’re beginning to get a taste of what this Premier League season may have in …
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From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, InsiderSport has you covered. This week’s OTB reports on Juventus’ decade long stadium deal, FIFA’s salary protection fund, Everton’s TikTok announcement and Valencia trailing an in-stadia food delivery service. _____________________ FIFA to launch new player wage protection platform FIFA has announced plans …
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International betting technology firm Sportech has confirmed the appointments of Paul Rietdyke, Leon Hosking and Chris Rogers, who will join the group’s product and commercial teams. Rietdyke’s appointment is hoped to ‘elevate clients’ online digital experiences to the next level’ as he joins the company as the new head of product user experience and design. Prior to his new role, …
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From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, InsiderSport has you covered. This week’s OTB reports on ITV pending battle to regain Champions League coverage, Raheem Sterling’s latest commercial success and Tim Howard’s history-making role with Everton FC. ___________________ ITV eyes UCL battle rights with BT Sport UK free to …
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