Tag Archives: Flutter Entertainment

PokerStars bolsters sports marketing via Red Bull Racing linkup

Flutter Entertainment’s igaming brand PokerStars has strengthened its sports-oriented brand recognition by partnering with Red Bull Racing. The collaboration has been initiated ahead of the 2022 Formula One season, and will see the PokerStars’ logo featured on Red Bull Racing’s RB18 racecar and on the team’s race suits. Additionally, the duo have detailed a joint ambition of expanding their respective …

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FSB hires former SkyBet Risk Manager in business development role

Kyle Brady, a former Horse Racing Risk Manager at SkyBet, has joined FSB, as the technology supplier looks to further strengthen its business development team.  The new hire’s primary responsibilities will be to support the FSB pre-sales team as a Pre-Sales Engineer, with the task of ‘orchestrating and illuminating’ the firm’s proprietary technology stack and trading options to new customers …

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Sky Bet wins Glassdoor Employees Choice Award

Sky Betting & Gaming (Sky Bet) has been recognised as one of the UK’s ‘best places to work’, having been awarded the Glassdoor ‘Employees Choice Award’. Maintaining its fifth straight year on Glassdoor’s top-50 workplace index – Sky Bet ranked as the UK’s 29th best employer, based on the feedback of current and former employees anonymously rating businesses via Glassdoor’s …

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Flutter moves ahead with M&A strategy as Tombola acquisition completed

Flutter Entertainment has announced the finalised acquisition of Tombola, as it completes its second major takeover in as many months to continue its M&A focus into 2022. Detailing its ambitions following the merger, the FTSE100 gambling group has emphasised that Tombola will deliver ‘key strategic advantages’ as part of its wider portfolio of brands, in particularly diversifying its products. Additionally, …

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CVC strengthens Belgian position by supporting Gaming1 expansion

CVC Capital Partners has partnered with Gaming1, the Belgian Ardent Group’s entertainment brand, supporting the next phase of the latter’s growth strategy.  As a result of the collaboration between CVC and Gaming1’s majority shareholders, the US-based global investment firm will provide the international gambling group with ‘expertise’ to support its growth strategy.  Gaming1 is currently active in nine countries, including …

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Flutter eyes Italian podium place with €1.9bn takeover of SISAL

Flutter Entertainment Plc has this morning announced that it has secured definitive terms to acquire Italian gambling group Sisal for a consideration of €1.9 billion (£1.62bn). An agreement has been reached with US private equity fund CVC Capital – the current owner of SIsal – which will see the Italian market leader in online and lottery verticals transferred to Flutter’s …

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Voxbet secures international investment to ‘drive international growth’

Sports betting software developer Voxbet has secured strategic funding from a number of international investors, led by Waterhouse VC CIO Tom Waterhouse and Tekkorp Capital CEO Matt Davey. The investments have been conducted via the two businessman’s respective firms, whilst Davey’s holding has leveraged the ‘expertise and experience’ of Robin Chhabra and Andy Clerkson, former executives at Fox Bet and …

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BGC lauds industry’s ‘huge contribution’ in community and social initiatives

The Betting and Gaming Council (BGC) has provided an overview of the gambling industry’s 2021 CSR initiatives, focusing on community outreach, economic and social contribution, promotion of equality and diversity, employee support and environmental initiatives.  A number of prominent companies were highlighted in the report, including bet365 Group, Flutter Entertainment, William Hill, Gamesys and Entain, whilst BGC members in general …

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Flutter to continue leveraging OpenBet for Sportsbet brand

Flutter Entertainment has signed a four-year contract renewal with OpenBet, continuing to leverage the company’s services for its Australian Sportsbet subsidiary.  Under the terms of the agreement, Sportsbet will utilise OpenBet’s technology and services with the aim of delivering ‘best-in-class sports betting entertainment’ to new and existing customers until 2025. Sportsbet has reported ‘record volumes’ in the Australian sports betting …

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Aspire Global lauds ‘important step’ in completing BtoBet brand migration

Aspire Global has announced that all of its partner brands have now fully migrated to the BtoBet proprietary sportsbook platform, marking an ‘important step’ in achieving group synergies. The B2B gaming platform and software provider predicts that the completed migration of its partner brands will contribute to increased revenues, reduced costs and improved profitability.  Additionally, the company has lauded the …

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