SBC News Voice of the Sports Betting Industry
ChillyBets has signed a partnership with sportsbook and igaming solutions provider Altenar, boosting the latter’s pan-European presence.
The agreement enables the Malta-based B2B supplier to make its debut in the German betting and gaming market, powering ChillyBets’ ‘online upgrade’.
Altenar aims to support the German brand with an omnichannel approach, adding that it has the ‘speciality’ to drive forward any ambitions ChillyBets may have in the bricks-and-mortar sector, despite its new client being primarily online-focused.
Tal Zamstein, CEO at ChillyBets, said: “We are happy to start a new era for our business in the regulated territory of Germany together with Altenar.
“We are sure that Altenar is the right partner in terms of the offer and the support to our efforts in this complicated regulatory environment.”
Founded by 2018 by its parent company Chilling Cheetah, ChillyBets gained a German sportsbook licence last summer, around the same time as the re-regulation of the market.
Altenar asserted that its partnership with ChillyBets will enable the operator to be ‘more competitive in a thriving market’.
Securing market entry in Germany via the new arrangement, the deal strengthens Altenar’s expansion strategy across Europe, having detailed ‘huge growth in Belgium over the past 12 months’.
Notable partners clinched by the firm this year include L&L Europe, whilst in October the supplier launched a redeveloped cash out product for Italian customers in response to regulatory reforms.
Diego Salas, Sales Manager at Altenar, added: “We are delighted to be able to partner with our first ever licensed sportsbook operator in Germany, and ChillyBets, with its wealth of experience within this industry, is the best start we could have hoped for.
“There is no doubt this partnership will be a huge achievement and we are very excited to be able to tap into the German market for the first time following recent successes across the region.”
