SBC News Voice of the Sports Betting Industry
Altenar has announced a strong close to year-end trading, becoming the lead sportsbook solutions supplier to L&L Europe Limited.
The partnership will see L&L Europe launch its first online sportsbook property powered by Altenar’s sportsbook solution, offering a full range of pre-match and in-play markets.
Further operating benefits will see L&L Europe serviced by Altenar’s fully customised promotional suite alongside its 24/7 risk management solution.
Altenar’s partnership was deemed as ‘transformative’ for L&L Europe, who to date have operated a suite of UK challenger and rewards-based online casinos, which include – NoBounusCasino.com, HyperCasino.com and AllBritishCasino.com
Chris Dalli, CEO at L&L Europe, said: “We are thrilled to have Altenar’s market-leading sportsbook in our corner.
“It is clearly an established product that offers a fantastic combination of events that any punter would want to come across, as well as having a proven track record of continuous improvement across its offering.
“Altenar has provided us with a quick, high-quality launch and we look forward to seeing plenty of success together.”
Strong year-end trading saw Altenar announce a new sportsbook software tie-up in Peru with local operator Apuesta Total; the deal was followed by the launch of its customised cashout product for Italian sportsbooks.
“Our sportsbook is one of the best on the market and we are delighted to bring it to our new partner, L&L Europe Limited,” Altenar commented on the developments.
“Our comprehensive offering is sure to provide a sports betting experience that resonates with many of L&L Europe’s players, and we are honoured to include it as part of an already impressive host of verticals.”
