GiG recruits Marcel Elfersy as CCO of Platform and Sportsbook units 

Gaming Innovation Group (GiG) has confirmed the appointment of Marcel Elfersy as Chief Commercial Officer (CCO), who will oversee the business development of platform and sportsbook units. 

The appointment sees GiG strengthen the commercial capacity of its platform and sportsbook units, which target growth with tier-one partners. An experienced igaming C-level executive, Elfersy is the former VP of Business Development for 888 Holdings (2014-2021). 

Key accomplishments saw Elfersy spearhead “888’s re-entry into the US regulated igaming market along with a successful track record of growing their B2B business, overseeing the Delaware Lottery partnership and the Betbright sportsbook acquisition.” 

Welcoming the appointment, Richard Brown, CEO of GiG stated, “We have a continued emphasis on improvement as an operating principle at GiG.

“Given the business’ strong position within diverse and high-value areas of the B2B supply chain in the iGaming and Sportsbetting industry, the appointment of someone of Marcel’s’ calibre and experience is a significant step forward for leveraging our full potential, as we enter 2023 with real excitement.” 

GiG underscored Elfersy’s proven experience at leading global business development units as the ideal executive to lead the commercial expansion of its localised platform and sportsbook. 

“I’ve been really impressed by GiG’s strategic growth and development as a top tier B2B provider in recent years,” Elfersy said. 

“With their market agility, unrivalled regulated omnichannel portfolio and a full stack of proven products and services, I’m super-excited to be joining Richard and the all-star team at GiG to help drive and accelerate growth across the global iGaming and Sportsbetting space.”